1) You aren't making the collection of email information from your visitors Priority 1.

At Ford, as we all know, "Quality is Job 1." Well, on the Web, Job 1 is collecting the email address of every single person who visits your site. When you have it, you can MARKET to this person and develop a long-term lucrative RELATIONSHIP. Without it, you have NOTHING to work with. You cannot send a newsletter ("ezine"), cannot send specials, offers, and sales details, cannot, in fact, profit from this individual. That's daft.

That's why you need to make collecting visitor email information your top priority. Towards this end, click here http://www.trafficcenter.com/properties

Take a look at the eproperties that have FLASH. Look where this flash is placed on the page and what it's doing. Its purpose is to collect the visitor email address. And this objective is so vital that the most modern design techniques are employed to make sure it happens.

2) Where do you make your money?

Take a look at most websites and things are added to the page with no apparent rhyme or reason. This is ridiculous! As most business people know, 20% of products/services account for 80% of revenues. This being the case, the focus of your site should be on what makes you the most money. Take a look at YOUR website right this minute! Are you FOCUSING the visitor on the thing that will make you the most profit? In other words, are you accentuating and emphasizing that which is going to benefit you the most? I doubt it.

First, you need to select the thing you profit from the most. Then you need to position it on your website so that what IS important SEEMS important. Client-centered copy and design can make this happen.

Say you're selling a service that nets you a pretty penny. Obviously you want your visitors to know about that. Towards this end, you need them to tell you they're interested in this. Perhaps a free report with a catchy title is the answer, something that appeals to the visitor and gets her to say, "Hey, I want that. I'm a prospect for what you're selling."

Are you making this important revenue maker the central point of your website? Or are you shunting it into a corner diminishing its value and the likelihood that it'll pay off for you by letting visitors see it as insignificant?

3) Benefits! Benefits! Benefits!

If you want people to respond to your website, tell them what's in responding for them.

One major problem that the vast majority of website owners just cannot seem to overcome is rampant egotism. It's THEIR website, so, by goodness, it's going to be about THEM! Wrong!

If you want to SELL, you need to make it crystal clear and motivating just what visitor get from you!

An easy way to do this is to begin each sentence with these two words: YOU GET!

Make what people get believable, real, substantial, and motivating. Then you'll have no problem getting people to respond.

4) Design that doesn't cut it

Too many websites look like they were designed by a kindergardner in the dark.

Folks, the purpose of a business website is to GENERATE INQUIRIES and MAKE SALES. That's it.

The purpose of design is to HELP YOU MAKE SALES. That's it!

Design must help accentuate what you feel is important, that is what makes you money.

Design must direct the eye to the email subscription form and other information collection forms.

Design must make what IS important SEEM important.

Design must be simple, compelling, crisp, and professional. It must assist your credibility and make people feel that, yes, you're a worthy and reliable entity to do business with.

Conclusion

Right now millions of business people worldwide are cursing the net for not delivering the business and profits they thought it should when the problem isn't the Internet at all -- but predictable marketing problems that are making it impossible for the Internet and your website to do what they're supposed to.

Now hear this: if your website isn't delivering profits now and hasn't delivered profits in the past, merely throwing more traffic at that site is not the answer, that won't solve the problem.

If your site is not set up for profit -- using all the suggestions in this report -- it cannot profit. More traffic and more time won't solve the problem. You need to take your website in hand and make the necessary changes to turn it into a MARKETING MACHINE and you need to do it NOW!

If you fail to take this action, your failure is inevitable and 100% predictable. Don't blame the web when it's your own fault that your website isn't producing profits for you.

What To Do To Solve Your Site Problems

1) Go to http://www.trafficcenter.com/properties

This is what websites should look like. They are designed by the top design talent on the Internet. These are people who have designed THOUSANDS of websites for commercial purposes.

2) If you're running a small business, consultancy, professional practice or non-profit organization, then you can get a professionally designed Small Business Custom Web Site from Worldprofit for under $500! For complete details, mailto:customerservice@worldprofit.com

3) If you'd like a professional review of your website by Dr. Jeffrey Lant, mailto:drjlant@worldprofit.com

4) Get a FREE CONSULTATION on what can be done to improve your website. Go to http://www.trafficcenter.com/properties Click on FREE CONSULTATION

5) Put a flash banner on your website and start getting smart about collecting visitor email information. Remember, if you do not get this information you have NOTHING to work with and cannot develop the necessary and lucrative relationship with your visitor. For assistance, mailto:customerservice@worldprofit.com

6) Subscribe to "Design Profit" Newsletter. It gives you detailed information on achieving website design success from a commercial perspective. Subscribe free at http://www.worldprofit.com/ezines

7) Get a copy of my best-selling book "Cash Copy: How to offer your products and services so your prospects buy them... now!" It's a classic 480 paged resource used by tens of thousands of businesses worldwide who want to make money. This no-nonsense resource is must reading for people who need to use words to motivate sales. Go to http://www.jeffreylant.com Click on "Order Books."

8) Don't wait. A website that isn't making you money today will not magically start making you money tomorrow. If you want profits, you need to think like a marketer and arrange your website accordingly, with both client-centered copy and design.

website making money