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When a new visitor reaches your site (by whatever means), you must remember he
has never seen it before. Yes, I know that you are intimately familiar with every
single page throughout your site, but your new visitors most definitely are not.
In fact, a site with poor navigation is a site which will not see a large number
of repeat visitors. Today the internet and web are just to massive for anyone
to spend any significant amount of time trying to figure out how to find out
something from your site. Most people (myself included) will simply surf elsewhere
very quickly rather than hunt around for what we need.
One feature common to any well designed web site (at least any web site of
any size) is a site map. This document is similar in concept to a table of contents
in a book. It's purpose is to give your visitors an overview of the contents
and organization of your site.
All right, so you've got a search engine on your site, you've got a navigation
system which is good and you've cross linked everything so your visitors can
get around as needed. So why do you need a site map in addition
to all of this? The answer is simple:
- Sometimes your visitors want to get a view of your whole site's organization
and design in order to efficiently explore what you've got.
- It is a way to show off all of the information that you have made available
to them.
- Site maps are good pages to submit to search engines, as they include links
to every page on your web site.
Some critical things to keep in mind about site maps:
- Keep your site maps up-to-date and accurate. If your site map is not useful,
then you may actually wind up chasing away people instead of attracting them.
- Remember you want to include as much of your site as possible on one page,
but you do not want to increase the load time to the point where no one will
want to wait for it.
- Make sure your site map links to all of the pages within your site.
- Link to your site map from every single page on your web site.
There are several different types of site maps, each with it's own advantages,
uses and disadvantages.
Outline Format - Perhaps the most common format for a site map is a simple
outline. This is most similar to the table of contents of a book, with everything
listed from top to bottom in a specific order.
This format is most useful for smaller, less complicated sites (under a hundred
pages) with a straightforward design. The main disadvantage is that as your
site grows, the site map grows and takes longer to load into your visitors browsers.
It is, however, by far the easiest of all for your visitors to grasp and understand,
as your entire site is presented on a single page in a logical manner.
Multi-column outline - Many web sites use this format. It is similar to the
Outline format, but with several columns. It has the same advantages and disadvantages
as the outline format, although it can be slightly more confusing to your visitors.
Portal Format - This format consists of a main page which indexes additional
pages, which may in turn index additional pages. Thus your main page may consist
of the overall general contents, with links to more specific contents. This
format is most useful for very large sites or sites with complicated organizations.
It is a little more difficult for your visitors as it requires more clicks to
move around, but it is better than Outline format for large sites.
JavaScript and other formats - Some webmasters like to use JavaScript or Java
applets to make their site maps very fancy. I would recommend against this,
as they are far less intuitive than a simple outline or portal format.
In addition, you can be reasonably sure that a straight HTML outline will display
on anyone's browser - JavaScript or Java may be restricted by many users.
No matter what you decide, the important thing to remember is to make it easy
on your visitors. They are the reason why you created your web site, after all,
and the easier you make it for them to get around, the more they will explore
and the more you will meet the goals you made when you created your site.
About the Author:
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website
includes over 1,000 free articles to improve your internet profits, enjoyment
and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter:
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