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A good and qualified Value Advertiser, should have accessto the most comprehensive
resources available. This is a tremendous benefit when you're trying to put a
VALUE on YOUR name, the hours you work, your business, your BRAND,products and
services.
It's NOT...Just Posting an Ad Anymore!
IF you had a major tax or legal problem, would you handle it yourself? You'd
probably need an expert if you had no expertise IN these fields, whether you
could afford their expert advice or not.
As our industry grows, we must demand more personal accountability in e-advertising.
If we really don't want an increase in un-professional and un-ethical activities,
wehave to police our own activities. We work in a faceless industry so we NEED
a plan that compiles years of expertise, contacts AND constant diligence, ALL
of which is to insure that client demands are met.
There's an incredible amount of work involved behind the scenes, that clients
might never know about! Compare this to Real Estate. A LOT can take place behind
the scenes.
Ezine advertisers who subscribe to a strict Code of Ethics,ARE expected to
maintain a higher level of knowledge in their field. In turn, this can provide
a higher standard of operation, AND it provides a very important difference to consumers
and clients.
A "Code of Ethics" -- Can Help!
A Code of Ethics should protect the public and protect ALL members of an organization.
A subscription to a Code of Ethics, as well as Standards of Operations and Practices, should
eliminate activity which could damage the public, OR dis-credit the ezine advertising
profession.
Ezine publishers who adhere to a Code of Ethcs are aware of industry trends
as they relate to buyers AND sellers! Actually, they're advocates, working to
protect the Public Interest as well as their own interests.
Is That Telling People How to Run a Business?
Absolutely not. Accountability is KEY! It's a step towards a sound financial
future. IF you had a complicated problem with income taxes, would you go at it
alone OR find a CPA? Considering the small upside cost and No Downside Risks,
it would be foolish to consider a deal in the ezine advertising industry, without
qualified and well seasoned advice and assistance.
In many companies, a "Code of Ethics" represents a Standard of Excellence
that's shared among groups of like-minded individuals. Isn't THAT about as solid
as it can get?
This article may be reprinted in it's entirety with theresource box in tact.
About the Author:
Marion Stearns operates 11 e-Biz Divisions. Visit her at:
http://www.admistress.com See what you're missing! |
