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Today, more than ever, it is crucial that your ad copy explodes the reader’s
curiosity. Are you interested in simple yet powerful ways to improve your ad copy
so your readers will rush to action? Invoking a reader’s call to action can
be communicated in various effective ways. Great ad copy is more than simply plain
conversation; it takes special style. The words must be ordered in such a way
that they unlock the reader’s mind and walk right in.
Think about your ad copy for a moment. Does it inspire and thrust you into
a blind rush to action? If not, take a giant step into increased profits today
by enhancing your ad copy with the following tips.
CALL TO ACTION
To some, this might seem like an obvious step in crafting great ad copy. However,
it is left out time and time again. Readers need to be told what you want them
to do. Consider the following two examples:
Ad One: We guarantee you will lose up to 50 pounds safely with our new diet
pill!
Ad Two: Take our new diet pill today and lose up to 50 pounds safely—guaranteed!
You probably noticed that Ad Two has a stronger pull to action. Ad One represents
a common advertising line seen today. There is no call to action in this line.
It hopes you will come to the conclusion that you need to take their pill. Ad
Two is not only telling you the same information but also commanding that you
take the pill and do so now.
WEAK PURSUASION
Weak persuasion attempts in your ad copy will completely destroy any chance
for action you had. Many times ad copy can make calls to action that are too
subtle. When this happens, the whole attempt is out the window. Let’s take
a peak at a couple examples:
Ad Copy One:
Our new patented technology will assist you in promoting your website to its
fullest potential. Order your copy of XYZ today!
Ad Copy Two:
Our new patented technology will assist you in promoting your website to its
fullest potential. You’ll wonder how you ever managed without it. Order
your copy of XYZ right now!
Ad Copy One, while having a call to action, has a somewhat weak closing. It
left the door wide open for the reader to ponder the action, which normally
means no closure. Ad Copy Two adds a power line before the closing attempt that
gives the reader the feeling of doing too much work and the thought that this
tool is a requirement. Additionally, I changed “today” with “right
now” to strengthen the added line. Let us look at some other persuading
calls to the reader.
You’ll receive all these benefits:
You’ll be glad you did.
Supply is limited.
Your gift/donation/etc is tax-deductible.
We know you’ll agree that …
You simply can’t lose.
Don’t wait another minute.
Reserve your copy today.
There are many more but this should give you an idea on how to make stronger
persuading suggestions to your readers.
SINGLE WORDS
Perhaps the best way to improve your ad copy is by replacing simple common
words with more descriptive ones. It is important that your ad copy reads well
so don’t just rapid fire in alternative words. Following are some common
examples of words you might use and some excellent replacements.
Word: Good
Example: Our product is good.
Replacements Include:
Highest quality
The greatest
Outstanding
Top-of-the-line
Top-notch
Sets the standard
The best in the business
Superior
Our product is top-of-the-line.
Phrase: Saves Money, Value Priced, etc.
Example: Our product is cheap.
Replacements Include:
Tremendous savings
Pays for itself
Inexpensive
Thrifty
Low cost
Your money’s worth
Economical
Affordable
Cost-efficient
Our product pays for itself.
Word: Money Making
Example: Our product will make you money.
Replacements Include:
Make money the easy way.
Double your earnings.
Keeps on selling.
Money in the bank.
The opportunity of a lifetime.
High Yields
Make a bundle.
Generates overnight profits.
With our product you will make money the easy way.
With a little crafting you can turn ordinary ad copy into a goldmine. Read
through your ad copy many times to find the holes. Every word written down or
spoken to a potential customer must make a statement. Competition on the business
gridiron is brutal and you simply can not afford to drop the ball when it comes
to ad copy. For more helpful tips, please visit Internet Business Entrepreneur.
©2005 Jason Andrew Martin LLC
About the Author:
Jason A. Martin has been conducting business on the Internet for 11 years. He
is a free-lance writer on many topics and is currently working on obtaining
a degree in Journalism and Law.His official blog can be viewed at: Jason A.
Martin |
