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The key to running a successful Pay per Click Campaign is to place a well written
ad under some good keywords which will then channel your customer to your well
converting sales page as inexpensively as possible.
It is necessary to have a good idea of who your potential buyer is. Therefore
you must ask yourself several questions:
• What do they want?
• What is their income level?
• How can you help them improve their lives?
Once you've got your market pegged it's just a matter of writing the listing
and bidding on the proper keywords.
A good place to find keywords is in the Meta tags embedded in the sales page
you are promoting. Another is a program called Good Keywords (http://www.goodkeywords.com).
By using inexpensive misspelled keywords in your campaigns you will keep your
costs down and your profits up. A good percentage of internet searches are misspelled.
You can achieve top positions for pennies by using this strategy.
Start by writing down your list of desired keywords and then use the keyword
misspelling programs in the resource box below to get your final list.
Then start the bidding. Keep your bids as low as possible but make sure you
get into one of the top three positions on the results page.
It is better to spend a little and get yourself a lot of clicks than to spend
a small fortune on high cost keywords.
So:
• know your customer
• write good ads
• use as many misspelled keywords as possible
• keep your costs down
• make sure your sales page will convert well
About the Author:
Bill Zolis
http://gettingrichfast.com
http://prosperityquest.com
PPC Profits Made Easy
Keyword Finder Software for the PPC Misspeller
http://tinyurl.com/5y3y4
Keywords Misspelled - http://tinyurl.com/6hpzc |
