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Google has recently made some changes in their Adsense program, and webmasters,
busy as they are, may not be aware of all the Adsense news. For those who don't
know, Adsense is the Pay-per-click (PPC) revenue sharing program offered by
Google to webmasters who run primarily content-oriented sites. The Adsense program
offers a way for these webmasters to generate revenue where they couldn't in
the past.
After signing up for the program, webmasters place a bit of code on their web
pages where they want to display Adsense. Google's technology determines the
subject matter of the page, and displays relevant ads on that page. If a visitor
clicks on one of the ads, the advertiser pays Google, and the webmaster receives
a share of the proceeds.
One of the biggest changes is that webmasters can now have multiple "blocks"
or units of Adsense on their pages. Since the program started, Google has allowed
only one block, but they now allow up to three per page. This means webmasters
can get three shots for a visitor seeing and clicking on an ad. The blocks don't
all have to be the same format - you can choose from any of several formats
available, and all can have different border, text, and background formatting.
You are able to specify alternate ads for each unit. In cases where Google's
software isn't able to determine a theme to your page, Google will display Public
Service ads. However, webmasters can choose to display their own ads, such as
for affiliate products, instead.
As with most things, you'll need to test formatting, placement, and other variables
to see which combination brings the best click-through rate for you, whether
you use one, two, or three Adsense units.
I use Adsense a lot on this web site http://www.theezine.net - Just a slight
hint for you.
About the Author:
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get
real information YOU can use to help build your online business today! http://www.TheEzine.Net
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