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Once you’ve launched your eCommerce web site, you’ll need to show
it off to the online world. Whether you’re paying someone to submit your
site to all the major and minor search engines and directories, it’s still
up to you to continually advertise your eCommerce site in order to keep attracting
business.
Many online business owners will tell you that within six to nine months of
your launch date you’ll start seeing increased orders for your products.
However here are 8 things you can do to lure people to your site now!
1. Advertise on http://www.Craigslist.org . This entry will only last for 10
days and you must submit to one city and category at a time. You can include
photos and/or advanced HTML in your ad.
2. Write a press release and send out for free to the following sites: http://www.prweb.com
[this one has been around for several years]; http://www.prbot.com and http://www.openpress.com
Paid submissions will get you more views, quicker listings in the search engines,
and the ability to post photos and keep track of your statistics.
3. Submit your site[s] to http://www.isedb.com/html/Web_Directories [You’ll
discover loads of directories here, from the highly specialized to the mainstream.
Many of the sites have ratings; indicate whether they’re accepting new
submissions, and if there’s a fee for submitting].
4. Search engine positioning. When advertising your eCommerce site, always
have the following information on hand: A. Your Web site title. This should
be approximately 7-12 words. B. Description. Have 3 different descriptions of
varying lengths. 15 words, 25 words, 100 words. Have them summarize the essence
of your site. C. Keywords. 10 – 50 of your most important keywords arranged
in order of importance. Again, some online directories will allow you to contribute
more keywords than others.
5. Write articles about your products/service. Be an online expert. What makes
your site so unique from the thousands of others in your chosen category? Is
it your customized service? Your low prices? Your high quality? Don’t over
promote your product, but concentrate on what will help others. It’s highly
recommended you include at least two or three testimonials.
6. Exchange links with other sites that have quality information and are related
to your field in some way. For example, I sell a lot of soap so I link with
mostly gift basket, crafting and candle sites.
7. Free classifieds. These can sometimes get you listed in the search engines,
but don’t expect too much response from them.
8. Offer a freebie. For example, if you have an eBook for sale, you won’t
give the entire book away, but having a chapter or two online will increase
interest – and sales. If you make or sell a product, offer a free sample
with a paid order. Or free shipping on sales over a certain amount.
Follow one or more of these helpful tips and watch your online business bloom!
About the Author:
Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [http://www.everythingshea.com]
offers a fragrant selection of designer shea butter glycerin soaps, exclusive
Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions. |
