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Back in my early marketing days, finding the magic ticket to online success was
my prime focus. Day after day I became engaged in the journey to find the internet.
I did find what I was looking for, nothing more than a fistful of air. The online
marketing formula for success was always right in front of me or rather right
inside. And yet still so many marketers are out there searching for that elusive
ticket to success.
Notice any successful marketer and you will find that their success is built
strongly on their credibility. Yanik Silver, Marlon Sanders, Ken Evoy and many
others all have credibility which precedes them.
This is why they are all so successful. They focus on creating lasting materials
which will work for them in the long term. Many marketers including myself have
made that mistake by not doing so, which can prove to be fatal to your business.
In the vast world of the internet, credibility is hard to comeby indeed. The
internet removes the need for face to face meetings and dialogue, but that does
not remove the need for trust and dependability.
How can you create credibility for your online business? You can do so by establishing
materials which will be of benefit to your readers and customers. Posting free
ads to classifieds and to FFA?s is not what I am talking about. These bring
little or no results in the long run.
Article writing, ezine publishing and posting to forums are examples of credibility
building materials. When used in the proper way they seem to take on a life
of there own and can bring wonderful results. And the best thing is that they
have the ability to stick around for a long time after you create and publish
them.
All the examples stated are practiced by successful marketers. Some may use
all the techniques or they might use one or two. My experience with creating
credibility building materials has been wonderful.
A few detractors may point out that using these strategies on a freely hosted
website is lacking of credibility, but believe me they work. These techniques
have been around for a while and many marketers can attest to the fact that
they do produce results.
Give your business a boost by focusing on creating credibility and getting
your name in the public eye. Why don?t you give it a try ?
About the author:
Nicholas Dixon is the publisher and editor of The Roc newsletter.
Visit our website http://WWW.Geocities.com/Oceanroc and
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