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If you have been following the recent advertising news you will notice that more
and more major advertisers are looking to smaller ad agencies to handle their
campaigns.
Is it because they feel bad? Is it because they are cheaper? Or is it because
they see the level of creative talent of smaller agencies?
Lets take a quick look at why this is happening and how this is good for the
consumers and the advertisers. When I use the term smaller it doesn’t mean
that it’s a one-man show, but that they aren’t part of the “BIG
6”. Now with that said lets continue, smaller agencies have a hunger to
succeed, they have a need to be customer service oriented, they have a desire
to be more creative without the fear of upsetting upper management. Take these
points into account and you have an agency that will be tenacious and with the
number one goal of showing their clients results.
At New Age Media Concepts, we believe that major advertisers deserve better
results from their campaigns, don’t get me wrong there have been great
campaigns launched but who are going to be the new creative minds to develop
the next memorable moment in advertising history?
If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola,
Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy’s, ConAgra Foods,
Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others
are looking beyond what agencies they are accustomed to working with and are
looking towards connecting with their consumers in a big way, then they have
to look beyond the brick and bring in a creative team that can help them do
that.
Consumers today aren’t ignorant and in this age of reality television
and the shock factor mentality, advertisers need to step up to the plate and
shed their skin to be able to reach the new age of consumers, the ones that
are their core audience, the ones that will have brand loyalty.
About the Author:
Louis Victor: has been involved in the investment, advertising, marketing and
public relations industries for almost two decades. Through various articles
that are and will be written he hopes to shed light on some topics that are
of interest to the advertising, investment and marketing communities. |
