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Reading the postings in different Newsgroups it becomes clear that the "I
does not work for me.." statements comes from one very clear reason: not
enough Traffic. To be more accurate, it is "not enough *targeted* Traffic".
The Ability to generate targeted and low cost Traffic is crucial for the success
of every internet business.
Well, what is "enough Traffic" ? Let´s take some minutes to
analyze the traffic needs in detail.
Let´s say you would have a single business opportunity that you would
like to advertise. This opportunity allows you to earn 10$ per Sale.
Furthermore you would like to earn 500$ in month from this opportunity alone.
So would need 50 sales during this period.
In order to determine the number of clicks (traffic) you will need, you need
to know the conversion rate of your opportunity. This rate itself will depend
on how targeted your traffic is. In order to make it easy, let´s assume
your conversion rate is 4%, meaning that 4% of your potential buyers will purchase
your product/opportunity etc.
This means that from 100 Clicks, you will get 4 sales. So you need 25 Clicks
in order to make a sale (100/4). This is in fact a good conversion rate! Usually
you will have such high conversions only for free stuff or by having an extremly
well targeted traffic.
Considering that you wish to have 50 sales in a month, you will need thus 1250
Clicks per month.
If your conversion rate would be 0.4 % instead of 4%, you would need 10 times
more, 12.500 Clicks per month.
So the next question would be where do you obtain such traffic (compare next
section).
In Reality, the number of Clicks to perform a sale (conversion rate), depends
from the "Quality" of the Traffic itself.
Let´s consider an advertiser of Food for Cats starts an advertising campaign
sending an Ad to everybody. Obviously for "non cat owners", the Ad
is absolutely irrelevant. May be some people will click to the ads for curiosity,
but their clicks will seldom lead to sales. The "Traffic" would be
of low quality, since it is not "targeted" enough. Instead, if the
Ad is placed in an electronic magazine for Cat Owners, he will need a considerable
lower number of clicks to perform sales, since the Traffic is more "targeted"
and thus, has a higher quality.
This is a simple, but very important point. Thus, "Traffic Providers"
promising to send "10.000 Clicks" will lead with high probability
to nowhere, since the traffic is highly "untargeted".
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Free Advertising
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One easy source of free traffic are Free Ads. Just type in Google (just scroll
this page down to find a Google Search) "Free Classifieds" to find
hundreds of free Ad sources.
I personally use
US-Free Ads, since they are free and offer multiple helpful options, like Tracking,
Add a Picture, Paypal Button and so on.
A free Account can be obtained
here,
Free Advertising using Free Classifieds can be a very time consuming task and
the results are overestimated at the beginning. It is recommended to consider
the option to buy "featured" Ads to reduce the manual effort and maximize
the results.
You may need to submit your Ad to a high number of free ad providers to get
really a reasonable number of clicks.
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AdLandPro
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Free Classifieds have the inconvenience that the Ads are scrolled down as soon
as new Ads are submitted. Thus the visibility and Click Rate are significantly
reduced.
AdLandPro offers an hourly resubmission service that avoids that problem. Additionally
the Ads are submitted to hundreds of Free Classified Websites.
A free AdLandpro account can be obtained
here
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Traffic Exchanges
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An additional source of Free Traffic are Traffic Exchanges. The working principle
is similar: you provide traffic (i.e. by setting an especialWebsite as your
Homepage in the Browser) and you get back traffic from other users doing the
same. Usually you get Traffic in Ratio 1:2, this means you need to provide two
page views to get one free page view for your business.
This sounds simple but is very practical: let´s assume you have a business
selling food for pets. Obviously you are not interested to views websites related
with other people trying to sell you the same. But on the other side you may
be interesting to see other websites about Health&Nutrition. So you will
get (=traffic exchange) Advertising from this Genre if your are interested to
do so and exchange traffic for your Pet business.
The more people use Traffic Exchanges, the more views you will get to your
business. Furthermore, you will get additional page views (=traffic) by referring
new customers. Most of the Traffic Exchanges Systems provide also PRO Memberships,
where you get paid if someone you have referred upgrade himself to PRO.
Traffic Exchanges have also a big advantage in comparison with Pay-Per-Click
engines: the "cost" of the traffic does not increase with the number
of advertisers.
There are hundreds of Traffic Exchanges in the Web. I personally recommend
to choose one of the "TOP 10 Traffic Exchanges" tested by TrafficHoopla
http://www.traffichoopla.com
This company performs regular tests of the most popular Traffic Exchanges systems
on the Net and publish the results in their website.
All Traffic Exchanges allow the option to refer new members. It is important
for every provider to increase the number of "clickers" to increase
the number of clicks to be distributed among the community. For every new member,
you will receive a number of "credits" to be used with your own advertising.
In the last months, a new Traffic Exchange provider started using a complex
system to distribute credits calling "syndicates". Traffic Syndicate
25 organize the participants in "Syndicates". Every Syndicate has
the same number of participants. The "top 10" of every syndicate (measured
by the number of surfed pages) goes one Syndicate "up", receiving
traffic from all syndicates bellow. This ingenious system allows to build "downlines"
without really referring new participants, just by increasing the own relative
position through intensive surfing.
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Viral Increase of Traffic
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I had mentioned that you can "earn" additional Traffic by referring
new users to your favorit Traffic Exchange. The interesting aspect of TrafficHoopla
is that you can join several TrafficExchanges and advertise them with your unique
TrafficHoopla URL.
The mentioned URL can be advertised also in your favorite Traffic Exchange
programm. So the more you advertise this URL, the more people you refer to this
system and thus, the more referrals you get in other Traffic Exchanges you had
joined via TrafficHoopla. The result is a "Viral" increase of traffic.
With some time you will have enough Traffic to advertise your Business Opportunity.
Once you get enough referrals, it is recommended to join the PRO Version of
your program in order to get paid and earn a 2nd stream of income.
For more information visit the TrafficHoopla Website, which can be found under
the url:
http://www.Traffichoopla.com
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SAFELISTS
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With the increase of SPAM Complains Internet Marketers started to look for
alternatives how to send mails without being accused as spammers.
A "Safelists" is as the name says, a large "opt-in" list
where the participants agreed explicitely to receive e-mails from the other
participants.
You can send "safe" e-mails to all participants of a safelist, on
the other side you agree to receive also advertising from them.
For that purpose, you wil ned to enter two (validated) e-mail addresses:
1) your "Contact" e-mail: here the Safelist Administrator can contact
you for administrative purposes
2) your "List" e-mail, here you will receive a high number of advertisement.
The number of e-mails you are allowed to send depend on the kind of membership
you have (free or "pro") and from the terms of use of each list. Usually
you can send e-mails every 24h/48h or every seven days.
The "free" option of the safelist contains some restrictions, i.e.
the frequency of e-mailing is reduced or the number of recipients is restricted.
"pro" members do not have such restrictions and reach usually more
participants of the list.
Some lists offer "credits" to read mails, some others pay for reading
mails of the advertisers.
Are Safelists effective?
By default, consider that the majority of the recipients will not read your
mails. You will need to use list with a very high number of participants (5000-50.000)
to get some results.
"paid" Safelists are more responsive as "free" Safelists,
since the participants are normally experienced marketers willing to pay for
good results, so they may buy something from you if you can wake their attention
(by a good, new product ).
Do not waste your time using Safelists with few hundred members.
The e-book "Carbon Copy Marketing" from Mike Filsaime contains good
tips and tricks how to use Safelists effectively. Check it by CBMALL
You will find the "top 5 Safelists" in http://www.Traffichoopla.com
Top Lists are :
- The Business World List(47.000 Members)
- The "Hercules" list (32.000 Members)
- The Cash4You list (20.000 Members)
Of course there are hundred of other Safelists. The lists are mentioned here
have been used for the promotion of this website with good results.
Last but not least, using Safelists you will get a very high number of e-mails
to your "list" e-mail address. Be prepared for that.
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FFA Posting (Free-For-All Pages)
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The use of "Free-For-All" Pages (FFA´s) is one of the most
controversal discussed topics in Internet Marketing.
The principle of the FFA´s pages is very simple: everybody has the right
to put a small Ad in the Internet. The Ads are displayed using the "first
come first serve" principle. The more Ads are being posted after a given
submission, the lower the position of the Ad, till it disappears completely.
Furthermore a FFA users agrees to receive advertising e-mails from other users.
Experienced Internet Marketers warns about the use of this Advertising media,
since useless.
The reality is that, if used wisely, FFA´s can be an effective marketing
tool and provide good amount of traffic with low (or zero) costs. The difference
consists in the way FFA Pages are being used.
Instead posting to FFA Pages, it is possible to host own FFA websites. By "hosting
instead posting", the game is inversed. Instead receiving mails from other
users, the FFA Owners is sending mails to FFA Users. The e-mails are "Spam
Free", since FFA users agreed to receive advertising as a small "price"
to use the FFA for Free.
It is relatively easy to host an own FFA Website. An example can be observed
here:
FFA Submission
A good example of a well organized FFA Hosting Website is AdSaturation. This
provider offers a Free and a Gold-Membership.
Free users can host their own FFA Website and can send e-mails to everyone
who posted an Ad through this FFA Site. Gold Users instead, can send e-mails
to FFA users of the complete network. Additionally, a good Analysis-Tool is
provided.
A main advantage of AdSaturation users is that they get paid to read the e-mails
send by Gold (or "Money Mail") users.
More information can be obtained in the Website of this provider, which can
be found using the following Url: AdSaturation.com
The principle exposed here is analyzed and discussed in more detail in the
BestSeller
"Secrets of the Big Dogs", from Stan Stuchinski.
About the Author:
Alex Timaios is an international Internet Marketer based in Germany, specialized
in Residual Income Generation, Home Business and Traffic Building.
www.101HomeBiz.com and
www.101WorkAtHome.biz |