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If you advertise through click-exchange traffic programs or GPTR programs, then
you should have an idea of what a timed visit is. Basically, people have to view
your page for a certain amount of seconds before they can get credit and move
on. And that certain amount of seconds is all the time you have to catch their
interest. Lets average it out at 20 seconds that your visitor has to view your
site before they can move on so you need to catch them by creating a what is known
as a...
Lead Page
A lead page is a very brief, straight to the point webpage that is intended
to capture the name and email of your visitors so you can respond and followup
with information about your business, product, affiliate program, etc. The webpage
should consist of three different sections:
Catchy Title
The title should clearly state the whole purpose of your webpage in a few short
words. Your title needs to speak out to your visitors and tell them why they
should put their details in the form. The title should also lead smoothly into
the next part of the webpage which is:
Brief Details
Whatever it is you are promoting or selling, state its benefits in a short
paragraph under the title. Maybe you can also include a free gift if they decide
to request further information. Your s are your last chance, if they're not
satisfied at this point, you've lost them. If they do decide to submit their
details, that leads us to the last part of a lead page, a signup form...
Signup Form
After you create your title, and list some brief but beneficial details, you
need to create a form for your potential customer to subscribe to. When they
input their details, you should have an autoresponder setup to reply to them
discussing your business or product in further detail and including the url
to your main webpage so they can visit it. This way you are bringing all of
your lead page visitors (who already have an idea of what your product offers)
to your main webpage where they can explore it furthermore.
Now heres the scenario: You only had around twenty seconds in the advertisement
to introduce your business and concept, but once you've gotten contact details,
you have plenty more time to strategize a plan that covers your business' benefits
and opportunities.
Also, you shouldn't put any header or any sort of graphic on your lead page.
You need to have it load within a few seconds and all a bunch of pictures will
do is slow the load time.
Remember, you may only have a few seconds. This doesn't just go for timed visits,
many people surf the internet hastily and may never consider your offer straight
from your sales site because they don't know you or your product. If they catch
some interest in your lead page and input their contact information, you have
just the chance to introduce yourself and your business and product.
About the Author:
Eric McArdle is the publisher of the TrafficaZine Online Marketing Newsletter
which is a publicationintended to provide the marketing or web designing entrepreneur
with high quality tools and resources that they can effectively apply to their
business. |
