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I think I might be in the minority. I actually have a fair degree of successs
with promoting to leads supplied by Free-For-All (FFA) networks.
Everyone who has tried, knows that posting an ad to an FFA site is a total
waste of time. The chances of your ad even being seen, never mind reponded to,
are so remote you'd have better luck sending postcards to people randomly selected
from the yellow pages !
People soon realised you could generate a fair degree of responses by hosting
your own FFA site and leaving the system to do it's magic on autpilot.
Nowadays, even this has become a less popular form of online marketing, due
to the dwindling results many people have encountered.
In my experience...
To host an FFA site is not enough, if all you are is a free member who sends
out their confirmation emails straight away.
Even those who sign up as Pro members and leave the system to run by itself
are not doing them- selves or their marketing efforts any favours.
To experience success, you have to host as a Pro member AND put in a little
bit of effort - not much - to make it work.
If you do, you'll be one step ahead of even most other Pro members. And, you'll
be rewarded with more responses to your marketing.
Over the last nine months I have been testing various aspects of FFA marketing.
I now have a finely tuned system that get's results every single day.
Here's my top ten tips for FFA success -
----------------
-ONE-
Send your confirmation emails out at least seven days later. I would even suggest
delaying things further still. Some FFA networks will allow you to delay the
sending of your confirmation email automatically - don't do it...instead...
-TWO-
Download your leads, or have them delivered, and send your emails yourself.
If you organise your workload well enough this is not as big a chore as it may
seem. Use a good bulk email program like Fairlogic's Worldcast.
http://www.fairlogic.com/worldcast
-THREE-
Trying to SELL anything is a waste of time. All your ads should give something
away fr*ee.
Everyone who is posting to an FFA site...
o Already has a website and program to promote.
o Is probably not interested in any form of paid advertising.
o Is almost definitely a fr*eebie hunter or a newbie.
o Is lazy and likes automated things.
Try to find interesting and unique items to give away. Ebooks and other stuff
that are readily offered elsewhere usually don't work too well.
-FOUR-
ALWAYS track your advertising. Without this you may as well not bother advertising
- it's that important. You can get a very good fr*ee ad tracker from here:
http://www.59p.com/adtracker.html
By tracking your ads you can quickly learn which phrases and words produce
the best response.
-FIVE-
Keep your subjects fresh and change them regularly. The subject line of your
email is the lynchpin to your success. Treat it like your Queen - not your slave.
Change it at least twice a week.
You can re-use old subject lines if you're in a rush or lost for ideas.
As a general rule, try to make your subject line do one or more of the following...
o Offer something fr*ee,
o Solve a problem,
o Break some news,
o Offer help or advice,
o Show more ways to advertise for fr*ee
-SIX-
If you have the skills, use HTML emails rather than boring old text ones. Some
people you mail to will not be able to see them, but this is offset by the improved
response rates from those who can.
-SEVEN-
Check your email to make sure it will get through SP*AM filters. Use this fr*ee
service:
http://www.59p.com/spamcheck.html
-EIGHT-
Keep a master list of the people who have asked to be removed. Don't email them
again -ever- even if they re-post to the same or any other FFA site.
-NINE-
Organise yourself. If it helps, write out a dailytask list and tick off each
task as you do it.
The first few times you start to promote this way, it will seem time consuming
but trust me, once you have developed a routine, you'll soon be whizzing through
with ease. I spend less than fifteen minutes a day doing this.
-TEN-
Some FFA sites allow you to change or add to yourFFA home page. Use this to
promote your own FFA system. Try using something like the Secret FFA Files.
This has worked wonders for me.
http://www.59p.com/comspy/secretffafiles.html
----------------
Not all FFA sites are created equal. The three FFAnetworks I consistently get
good results from areas follows...
AutoFFA - The last 25,000 ads I've sent out have produced 89 responses.
http://www.59p.com/autoffa.html
Trafficwave - The last 25,000 ads I've sent out have produced 66 responses.
http://www.59p.com rafficwaveffa.html
FFA Net - the last 25,000 ads I've sent out have produced 72 repsonses.
http://www.59p.com/ffanet.html
If I get as low as one response per thousand emails from any of my FFA programs,
I know it's time to change my ad copy.
In summary, be organised and put in some effort and you will be rewarded. Fifteen
minutes work a day gets me 5-10 targeted leads every day. Leads I've used with
great success in several affiliate programs.
Although FFA sites are often advertised as "set and forget" technology,
having that approach seems to be counter productive. You have to work the system
to get the system to work for you.
Have a wonderful week !
Paul Sadler
mailto:paulsadler@59p.com
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