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It’s tough to succeed on the Internet. Starting your own online business
from scratch, with no computer or marketing experience, turned out to be a little
more time consuming than I ever would have thought.
The best advice I’ve received so far (and the one I would pass on) is
persevere. Don’t give up on your dream.
While the time and effort invested now may seem huge, the rewards can make
it all worth while. We all know the majority of jobs keep us Just Over Broke,
whereas running your own business has the potential to solve most of your monetary
problems.
But be forewarned: Running a business is not for everybody, whether it be online
or off. Everyday, people are trying to start a business on the web and the biggest
reason most fail is they are not getting enough traffic.
Everything I’ve learned about marketing online leads back to how much
traffic you get. What you have to sell is not nearly as important as the amount
of traffic you draw to your website.
Of all the ways to generate traffic, writing articles is one of the best. Certainly
one of the cheapest. There is no better way to establish creditability in a
world full of scams than writing articles that people enjoy reading. When you
read enough of what someone writes you develop a feel for their personality.
It takes the place of talking in the offline world.
I had to write this article ... and didn’t know how. Ever been in a situation
like that?
After listening to others and giving it some thought I came to this conclusion:
the only way you learn how is to sit down and do it.
Writing is learned, not gifted. While some excel more than others, anybody
can learn the basics if they apply themselves. Just remember – you are
unique and so is what you write
Target your audience. Who are you writing to? What are you trying to say? Those
are the two most important questions you can ask.
I wanted to write this for the many who may find themselves in the position
of having to write and not having any confidence in their ability.
Always keep in mind that the first draft is going to look nothing like the
final product.
While most of us don’t speak well enough to be a super salesman or a dynamic
public speaker, anybody in business knows, we have to speak well enough to converse
with our customers.
I’ve found this to be true writing articles for the internet. I don’t
have to write award winning novels or “Killer” sales copy; but I do
have to write well enough it’s readable for the average person, well enough
to connect with my potential customers.
The biggest problem people have with writing is they lack the confidence. But
confidence only comes from doing.
Not being able to write for your customer online is no different than not being
able to converse with your customer offline.
I never meant this to be a *how to* article but rather a source of encouragement
for those who suffer from the “Blank Page Blues”. We sit and stare
at that blank white page and don’t know where to start.
The best way to overcome this is to just start writing. You can always revise
what you’ve written and you will only get better as time goes on. When
you start at the bottom the only place to go is up. Just remember writing can
only be learned by doing.
About the Author:
Steve Kelley is the owner - operator of EverChange.Net
Helping Ordinary people make EXTRAORDINARY
money WORKING FROM HOME on the Internet!
Get FREE info by email. Send your request to:
mailto:everchange@getresponse.com or visit
http://EverChange.Net |
