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From my experience, I've been on many discussion groups and have spoken to
many other like minded people. The one topic always seems to arise is how to
get massive sales right
away.
Not only massive sales but quick sales. Well let me clear something up for
you. Creating MASSIVE sales takes much dedication, persistence and especially
patience. Not to mention planning & money!
See the unfortunate part is that people give up. Not only do they give up but
they usually give up right before they succeed. I have a friend who's tried
4 times to start a roofing business and keep it going. I asked him, what kind
of marketing plan did you have?
He said "well none actually, I was trying to rely on word of mouth advertising
to get me started and a few ads here and there".
Now, don't get me wrong, if you can get a fantastic "word or mouth"
campaign going then you won't have any problems. See the problem wasn't that
my friend couldn't do the work but that his "sphere of influence"
was very small. Hence he was having problems getting word of mouth working for
him!
So I suggested to him that he place a very small ad in the newspaper around
the surrounding area. It turned out that he had already tried an ad in the paper
but, he had placed a one time adalmost the size of the whole newspaper and hardly
got any business out of it. Which never mind cost him a fortune.
I explained to him that persistence is the key, yes a lot of people will see
the ad, but as soon as they are done reading it, they will forget it ever existed.
So I said to him, grab a small 15-20 word ad and put it there for the rest of
the year!
So moving on a little, his ad started off small but then grew more and more
profitable! See it takes about 21 times for your visitors to see your ad until
you make a sale.
21 times Martin???
Yes about that... we are so saturated with ads it has to be imprinted in our
minds before we can even remember just one specific one. So the reason for having
my friend put out a small ad instead of one massive full page ad was to allow
his potential clients to get used to the fact that he wasn't going anywhere
and his business seemed legitimate and profitable.
It's all about getting into your prospects sub-conscious and staying there
until they are ready to buy!
So just remember when you're trying to decide between a one time shot that
might cover coast to coast or a smaller ad that will cover coast to coast 12
months a year, always stay with persistant advertising!
About the Author:
Martin R. Lemieux
owner
Smartads Information Centre
Canadian Entrepreneur Advertising Resource & Research!
http://www.smartads.info
Read over 200 articles on advertising!
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