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Words are magic bullets to convey your desire, when used properly.
Whether you are selling something or just trying to get a point across the
words that you use are going to compel or repel customers or clients…
Since we entrepreneurs online or off, are trying to either sell products/services
or get people to subscribe. The words we use will sell our product/service,
therefore we need to learn to use words in a tried and true personal manner.
Getting the customer to take actions that you desire require;
Using correct action words! You must be specific about what you want them to
do.
The action words or expressions like "click here," "subscribe
today," "visit this," "join now," "go there,"
"discover how" and "learn these" "order here"
are commands in which you compel people to take action. Taking them "by
the hand," with words.
There are also phrases of take-away words that compel immediate action;
Statements such as, "To be candid with you, I don't know how long I'm
going to keep the doors open to this (product(s), service, new members, whatever)
because…" add your reasons for closing the door, such as, "only
so many people can be effectively handled by one person," or "only
so much product is available and so on…."
Or "We can only guarantee that people who sign up through [specific date]
will qualify for membership, because…" Support this statement with
"free bonuses worth over $!" Then seal it with a catchy phrase such
as, "You snooze, you lose.' "The early bird gets the worm." Then
be sure to add an action phrase, "So, don't wait. Join NOW!" Or something
of that sort! Remember Words are magic bullets to get people to act, but you
must tell them what to do!
Then there are those curiosity words that pull large numbers of sales/people;
Curiosity is nothing more than something that's "secret," "rare,"
"private," "unavailable," "exclusive," "limited,"
"scarce," "uncommon," "prohibited," "hidden,"
etc
People are curious when they can't see the whole picture of something they
are interested in; words like "private site," "exclusive members
area," "insider access" or "restricted info." Moreover,
people not only love the security of hidden information and the idea that the
information/products/services is all together in a single place that's easy
to access, learn and digest creating, all of which creates curiosity as well.
Words that give perceived value is a grabber of sales/customers/clients also;
Perceived value is another grabber of sales/customers and the words that convey
perceived value are; "secret formula," "custom checklist,"
"unique process," "specialized system" "mystical secrets"
and so on, all helping to heighten perceived value because these phrases imply
less time, money and effort in finding that same information elsewhere should
you desire that particular information.
Michael Fortin and many other internet successful long lasting Internet business
people, use terms such as: "Proficiency Program," "Secret Formula,"
"Inner Circle," "Hidden Vault," "Mentoring System,"
"Treasure Trove," "Coveted Toolkit," etc. Grabbing their
customers/clients with them.
A word of "caution" here - These words or any other success words
will not work if you truly do not have the information or product/service that
stands up to their hype. So first rule is to make sure your product/service
really is what you want the words to convey! Otherwise somewhere down the road
you will gain a reputation of "liar," "dishonest," "untruthful,"
etc. Killing your business!
Real success is the follow up (known as backend selling) business, not the
first time customers/clients so it will not pay to falsify advertising!
Use those words that will make you a success NOW!
Honesty is imperative!
About the Author:
Lena Sanchez is CEO of OLH Marketing Enterprise an online business since 1997
- http://www.envirodocs.com - Consultant on health matters as well as Internet
business. Editor of "Natural Environmental Health & Business Facts!"
Meet her at http://www.envirodocs.com/lenas_bio.htm Get your business online
today by contacting her at mailto:lena@envirodocs.com |
