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Your ad copy can trigger your prospects to become emotionally attached to your
product. Emotion is a feeling or human reaction to an inner or outer event. People
go from one emotion to the next all day long. Your ad needs to create an emotion
that persuades them to buy.
Before you write your product ad you need to figure out which emotions will
influence your audience to buy. You could imagine being in their shoes, survey
them, interview some of them and communicate with them regularly.
There are many channels nowadays which you can use to communicate with them
like e-mail, chat rooms, message boards, phone, instant messaging, video conferencing,
etc. Once you know the emotions to trigger you now have know how to deliver
them to your prospects.
One of the best ways to trigger a particular emotion is by arousing your prospects
imagination. For example, imagine meeting the person of your dreams. That simple
statement can create mental movies that then create your targeted emotions.
You can have them imagine the past, present or future.
Another way is to mention the targeted emotion in your ad copy. For example,
remember a time you felt totally excited. Their subconscious mind will search
for a time when they felt that way and then will eventually start reliving that
emotion.
In conclusion, you want your ad copy to trigger emotions that persuade your
prospect to buy your product. First, you must know the targeted emotions, then
trigger your prospects imagination or memory to search for the emotion and finally
they feel or relive the emotion and buy.
About the Author:
Larry Dotson
1000 Ways To Write, Create, Package And Sell Information Products! http://www.ldpublishing.com |
