"Not Sure If Your Online Advertisement is Working? Be Sure! - Track Your
Ads"
Without tracking, your online advertising is just a shot in the dark. Many new
and seasoned marketing individuals spend significant dollars on banner advertisements,
ezine ads, and other online media, but do not know which ads have brought them
the greatest success.
The following is a list of online advertising methods that you may or may not
be using. It is important to track all of your online advertisement. This is
the only way to determine which method works best for you and where you should
spend your hard earned dollars.
· Site links
· Articles
· Ezine advertisement
· Banner ads
· Signatures Tag
· Forum postings
· Email marketing promotions
· FFA postings
· Free Classified listings
· Paid Classified listings
· Surveys
· Auto responder
· Pay-per-click listing
· Reciprocal link
How do you track your advertising? There are basically two ways of tracking
your advertising; sign up for a service or purchase ad tracking software to
install on your server.:
A service such as ezTrackZ http://www.eztrackz.com will manage all aspects
of your tracking on their servers. This is a web-based tool that will allow
you to quickly create your tracking links and report your results in real-time.
Other examples of service based ad tracking are Hypertracker http://www.hypertracker
and Roibot's Ad tracker http://www.roibot.com/r.cgi?R16915. Cost varies from
$17 per month to $67 per year depending on which service you choose.
You can also purchase software such as AdTrackZ http://www.adtrackz.com to
manage your own tracking. Software like AdTrackZ must be installed and managed
on your server and is available for a one-time cost.
Which ever method you choose, start now and stop wasting valuable time and
dollars on unsuccessful advertising.
About the Author:
Karen Fegarty is a professional marketer working with both MailWorkZ and ezTrackZ.
Check outthe ezTrackZ product at http://www.eztrackz.com. and MailWorkZs
flagship email marketing tool., Broadc@st at http://www.mailworkz.com |