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The right classified ad can pull thousands of people to your site fast, and have
you paying pennies for your visitors.
So how do you create an ad that hooks readers and makes them visit your site
ready to spend money?
You speak directly to your audience in your headline.
Creative “wordy” headlines don’t make the cut. You need to shout
out to the group of people that need your product.
Targeting homeowners so you can save them on their mortgage? Say, “Attention
Home Owners”!
Want to stop pet owners dead in their tracks? Say “Pet Owners”!
And after you grab their attention, hook them by telling them what you can
do for them:
“Writers! Make A Six Figure Income From Home”!
“Pet Owners! Your Pet Will Love You When…”
“Attention Home Owners: Eliminate Your Mortgage Payment NOW--Guaranteed!”
The classified headline has one job, and that’s to make the reader stop
and invest the time to read your offer. Call to them, tell them what you can
do, and then lure them into the rest of your classified.
So once you have them hooked with your headline, what are you going to tell
them that makes them want to get more information?
You give them your product or services BIGGEST benefit, and tell them about
the problem it will solve. For instance:
“ Stop Painful Athletes Foot With This GUARANTEED Cure”! Nothing
KILLS the bacteria in athlete’s foot faster! No more painful itching with
a single application or your money back: Details…
Some other tips for a killer classified…
1) Never try to sell your offer through the classified itself. Just have them
request your sales letter or visit your website.
2) Offer something for FREE to generate action. Your sales letter can really
be “FREE Information”.
3) Give them your strongest benefit, and tell them which problem it solves.
About the Author:
Grady Smith
One things holding you back from pulling big profits online,
and that’s a killer sales letter. Follow the link for hard-hitting sales
materials priced dirt cheap. Go now:
http://www.cheap-copy.com |
