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There is no one secret formula for success on the internet. I have seen thousands
of claims to the contrary, but none of them have panned out yet.
However, there are some basics that anyone who is serious about doing business
on the internet should keep in mind. This article is not meant to be an all-inclusive
panacea for those who want to succeed quickly online. Patience is a good teacher
also.
Here are three simple rules for success on the internet:
1) DEVELOP your own piece of information, product or service that you can market
for yourself. Forget trying to sell for the other guy. Work for yourself.
I know is tempting to sign-up for an affiliate program and then spend all your
time promoting and marketing it for someelse. Most people probably do this because
it so simple. It's quick and convenient. The fact is that not very many are
making much money at it.
2) DETERMINE what you are good at. Are you good at designing websites? Why
not sell your services ? Do you have a flair for promoting ? Lots of folks online
are earning a paycheck doing that. Can you write in a way that people will pay
for your skills as a writer? Do you have some special talent or training that
others would pay for?
The truth is that most of us have some knowledge that is marketable on the
internet. Think about your life experiences and training. This may require some
work on your part to sit down and develop an idea list of all the things that
you could develop into a report or e-book that has market potential on the net.
3) PROMOTE IT ! Once you have developed whatever it is that you intend to market
on the internet. Develop a plan to promote it. Again this does require some
work on your part, but as one old saying goes, "If this were easy, every
one would be doing it !"
There are any number of ways to promote your new business. Mailing lists, links,
search engine submissions, ad swaps, Newsletters, e-zines, auto-responders,
banners, ffa's, free classifieds, and the list goes on.
Watch what the "big boys" are doing successfully and learn to pattern
your efforts after them. They didn't invent the wheel they are just turning
it in a direction that benefits their business.
Best of luck in all of your online efforts !
Best of luck in your promotional efforts !
Larry Johnson, Author
(C) 2002, All Rights Reserved.
About the Author:
Larry is the editor of BIZ SITE BIZ E-ZINE, a Free weekly
business newsletter full of promotional tips, original
"How-To" articles, quotes and humor.
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