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Advertising needn't be expensive, and for those in the know; advertising can also
be free. But occasionally your 'free' ads can get lost in the e-zine jungle. And,
unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word
their ads appropriately. How many times have you seen the exact same ad for the
exact same product? Probably too many times. Why would you want to risk having
your ad placed directly underneath somebody else's ad that is exactly the same
as yours?
The best way to use, not misuse, your ad is to use a two-step system. Don't
use the advertising material that the affiliate program has supplied. Why? Because
it will be the same material that every other affiliate will be using. Try to
write your own ads. Don't worry about inventing that eye catching headline and
having those action generating words, leave all that hype to the so-called experts.
One of the most effectively worded ads is an ad that is clear and straightforward.
There's no need to hide your product underneath an ALL CAPS heading, a lot of
BS promises and finally a URL that is as long as my grandma's knitting yarn.
Ultimately you want to aim for a short two-liner. Why? Because it will be quicker
to read and it will stand out from all of the 5 to 8 liners. Most of the longer
ads disguise the actual product with a lot of fancy words, only to have the
prospect 'click away' within 5 seconds of reaching the site, because: 'they've
seen it before'. That's an instant loss. You don't even get a chance to capture
the prospects details.
That leads me to the two-step system. What you will need:
~ an autoresponder (free is fine, but doesn't look as professional when it's
laden with 3rd party ads).
OR
~ a direct response one to two page mini web site.
An autoresponder will allow you to use your two-liner very effectively. The
prospect will know that the information (this is where you can place the much
longer ad copy that is usually supplied with affiliate programs, but please
try to rewrite some of it in your own words) will be delivered to them instantly,
and you will be able to capture their e-mail address in order to send follow-ups'
if the 'fish' aren't biting. Remember, it has been said that a prospect will
need to see an ad approximately seven times before they will buy.
A direct response mini site presents the prospect with the ad copy, similar
to your first autoresponder message, and immediately offers them a way to order
the product, as should your autoresponder message.
Both of these methods work quite well, and implementing them is really a very
simple process. Be simple, be direct and above all else, be quick. The Internet
has changed the meaning of customer service; people are no longer willing to
stand in line or wait for the mailman. They want their product and they want
it now! So you need to be - IMMEDIATE!
About the Author:
Kristy A. Taylor is the publishing Editor of Digital Dollars Ezine, dedicated
to helping others earn their share of digital dollars. To subscribe to this
free e-zine and receive free subscriber ads and products, send a blank e-mail
to:
mailto:digitaldollars-subscribe@kt-p.net |
