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The very best form of online advertising is Ezine and Newsletter Advertising.
And the best type of ad to place is a Solo Ad.
Why?
First, because Ezines and Newsletters are read by people that have requested
to receive those publications.
Those people read those ezines and newsletters because they are about a subject
that is important to them.
That creates a niche or target audience for delivery of whatever related message
you wish to convey.
A review of newsletter and ezine directories will yield a wealth of online
publications that will cover just about every conceivable subject.
For a FREE list of Directories that contain 1000's:
mailto:ezine_dir@emailexchange.org
No matter what your product or service, you are bound to find an online publication
that already has subscribers who will fit your niche or target audience.
You can find even more by doing a keyword search at your favorite Search Engine
or Directory.
Second, when you get ready to run your ad in any online publication, then you
must decide on whether you want to place a Classified Ad, a Top Sponsor Ad or
a Solo Ad.
I have been doing business online for over 7 ½ years and I have learned
from trial and error that a Solo Ad will pull at least 10 times more response
than a Top Sponsor Ad and about 20 times more than a Classified Ad.
Why?
Because your Solo Ad does NOT compete with any other ads.
A Solo Ad is a HIGH-IMPACT message that can easily be read and will easily
be acted upon.
It is well worth the added expense over other types of ads.
And, you can significantly improve your rate of return if you incorporate some
of the following principles in your Solo Ad copy:
1. Create An Impressive Title.
Your Title can make or break you. Stress Your Benefits and use Action Words.
Benefits will sell your product or service. Will it save them money? Save them
time? Make their life easier?
Forget about describing your product or service. Instead, stress what your
product or service will do for your prospects.
Use Action Words to capture their attention and entice them to respond immediately.
Offer something free in your ad copy. It'll often tip the balance between a
response and no response.
For a FREE list of Action Words to make use of in your Solo Ad copy, send a
blank message at:
mailto:action_words@emailexchange.org
2. Keep It Short.
Do NOT try to sell anything from your Solo Ad copy except enticement of your
potential customers to request more detailed information or to visit your web
site.
The shorter your ad copy, the more likely it will get read and responded. Use
a maximum of 5 lines of text.
3. ALWAYS Include An Email Contact.
My experience is that your ad response rate will increase by as much as 50%
if you simply include an email contact address in your ad copy.
Also include your URL in the ad copy but adding your email address gives those
responding to your ad the option of using what works best for them.
Besides, you can not follow-up with visitors to your web site but you can with
those that request your information by email.
Make use of a good Auto-Responder service to deliver your sales message - instantly.
For a FREE list of services send:
mailto:freeautoresp@emailexchange.org
Follow these few tips and your Solo Will bring you successful results and excellent
response rates.
About the Author:
A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business
Classifieds Newsletter & receive FREE online access to our Password Protected
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