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Internet marketing, a lot of the time really is hit and miss. Always keep in
mind that when you promote your site you are, in effect trying to get the word
out to the whole world. Not an easy task! How can there NOT be variables when
you are advertising to billions? It isn't always where you advertise that makes
the difference; it's HOW.
First and foremost, it is SO important to have effective ad copy. Without it,
you truly are wasting your time and money. Along with effective ads, it's imperative
that you have variety! Don't advertise all over the place with the same ad.
The surfer of today seems to get bored very quickly, so it's important to pique
their curiosity as often as possible.
Rotate your ads - this means, that if you post to ffa.net with Ad A on Monday,
you will post to that site with Ad B on Tuesday. And track your ads so you know
which ones are getting the most clicks. Once you know this, you can scratch
the less-effective ads off your list, and write new and improved versions.
The time of day you submit can also make a difference. You have to test rack
this as well. Try different times of the day, different days of the week, and
different ads on each site. See how your ads do when you advertise once a week,
twice a week or every day. It's a lot of work!
I have found ffas to be quite effective. Now, before you say "UGH!"
let me tell you - ffas aren't the only advertising method that generate mounds
of email! If you don't like the idea of submitting to individual ffa pages,
try a database submitter, like worldsubmitter.com or mymegasubmitter.com. Your
ad can be on thousands of sites in minutes. And don't forget to set up a 'junk'
email account BEFORE you post to the ffas, or you will be in trouble!
Next are the safelists. I submit to under 40 safelists daily, but receive over
1000 emails in each of my 7 mailboxes every 2 days! The point is, whether you
use ffas or safelists, you cannot escape a full inbox :) Safelist examples are
adtactics.com and mbpsafelist.com, and they get pretty good results if your
headline is effective. If you can, try a sponsor ad (your ad at the top of every
email sent to the safelist) - incredible results, but only for the first 3 or
4 days - I noticed a loss of interest shortly thereafter.
The list goes on and on - start page programs, banner exchanges, reciprocal
links, classified ads, ezine advertising - try all of the above. Find the mix
that works best for you. And, when it stops working, either drop it entirely
or mix differently. Eventually you will find a winning combination.
About the Author:
Elizabeth is a freelance copywriter and owner of Strategy Ad Service. She provides
copywriting solutions for small businesses worldwide. For promotion ideas, free
articles or more information about her services, visit her website at http://www.strategyadservice.com
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