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If you are a serious player (or you want to be) then advertising should be your
largest expense, getting your message out to as many places as possible should
be your number one priority.There are a lot of people out there telling you to
join their free program and get free advertising, OK it costs you nothing to join.
But (and there is always a but) that is only a way to entice you into the program
so they can persuade you to join there paid services.
That's not a con that's a business strategy, you do get something for free,
and you will make some sales. However all the big players know that to be a
success you need to put your message in front of people who will buy, and free
programs are full of people who want things for free.
You or I, or anybody else won't get rich on "free"; to break out
into the big world you need to get an advertising strategy. When you make a
sale use the money to purchase a paid solo ad or high profile text ads on a
high profile web pages. This is called "investment in your business"
and without it you will never see success.
Let me tell you a story, I was speaking to a customer (via email) about certain
questions he had about one of my products. He was about to place an order for
advertising but couldn't believe the prices I was charging (I must put my prices
up)
He wanted to know how it would work, and what the percentage of sales he might
get etc (asking questions about a purchase you are about to make is good business
sense). It turns out he spends over a $1000.00 per month on advertising, gets
about 1300 hits a month and makes 25 sales of a product that starts at $200.00.
The calculator in my head worked out that means he makes $5000.00 plus per month
on a $1000.00 investment.
My product would take his $1000.00 and double its purchasing power (or halve
his costs), making $10.000 a month in salesa distinct possibility.
Was he interested?
You bet he was because he knew that the only way to earn an income like that
was through targeted paid advertising. His only concern was the quality of the
advertising (note his concern was the quality not the cost). I simply reassured
him that I had tested them, I had negotiated the discount for him, all he had
to do was pay the fee to join the discount service and he could have direct
access to them.
What will he do with the money I saved him, well as a savvy marketeer he will
use it to grow his business, he may even increase his investment as his revenues
climb.
Ok most of you don't have $1000.00 per month to spare and you don't have a
$200.00 product. So start off with a smaller budget and grow it. Make a $20.00
sale, place a $20.00 ad. This makes you 3 $20.00 sales so place a $60.00 ad,
this makes you 10 $20.00 sales so place a $200.00 ad and so on.
You got to speculate to accumulate. It's as simple as that!
About the Author:
Robert Puddy, Webmaster at: http://www.hotbobs.com editor of the Affiliate Know-How
ezine subscribe@hotbobs.com And CEO of the ezine ad shop discount club. http://www.hotbobs.con/advertising_discount_club.htm |
