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A lot has already been written about writing attention grabbing, interest generating
advertisements. However as editor of a `free ad` newsletter, I regularly receive
tons of `no pull` ads. Due to the critical nature of this issue, I will walk you
through the ad writing and tracking short cuts once more:
Ad Writing:
1.Write an Attention grabbing headline: This should use a psychological trigger
to intrigue or pique curiosity. Some of the most effective forms are:
-Informative:
Discover The Ten ways to...
Amazing Breakthrough: Latest report...
Excellent Golden Business Opportunity, Join Free
-Question:
Do You Know...?
How To...?
-Warning:
Don`t read this ad if...
Scam Alert!..
-Call to attention:
Calling All Writers..
Attention Mothers...
2.Ad description: Write 3 or 4 lines loaded with power words and giving a vivid
very specific description of BENEFITS Not Features. For example compare the
two ads:
-40 advertising spaces available in xyz mall. High traffic location, competitive
pricing. For more info contact...
-Do you want your hit counter to go crazy? Do you want to explode your sales?
Excellent ad location. Hurry limited spaces. Contact..
Which ad will you click? - You get my point?
3. Contact information: This should be the link/ e-mail address for the relevant
information. Again I find a lot of un-clickable links. The HTML code for links
is:
-For site address (URL)
http://www.yourdomainname.com (www.yourdomainname.com is your site address)
-For e-mail links
mailto:yourname@yourdomainname.com (yourname@yourdomainname.com is your e-mail/
autoresponder address).
4.Wrapping to 60/65 characters per line: This is a real head ache not only
for ad writers but also for ezine article writers and editors as well.
The hard and most common way is to write using your word processor, then copy
and paste to your e-mail and press enter after every 60/65 characters including
spaces.
A smart technique is to automate your word wrapping right on line using the
free e-mail formating utility at: http://www.jbmckee.com/formatit/
Alternative Tip For Front Page Users: Insert your word file into front page,
convert text to table, merge cells, set table width to 464 and border size to
zero. Save. Copy the entire table (not text) and paste in to your e-mail. This
gives you 60 characters per line. [I suggest you use your hotmail account to
send it to a Yahoo account and then copy and send it back. This will remove
any HTML].
Ad Tracking:
Once you have written your ad you need to test and track it`s performance.
Ad tracking is an absolute necessity if you want to maximize results with minimum
budget. You need to know where your responses are coming from and which ads
are `pulling` more. To get the maximum returns on your investment, you need
to concentrate on the most responsive mediums. A few easily implemented tactics
are:
1.E-mail links with subject lines: For each ad you use a different subject
line. Say if your e-mail address is abc@xyz.com and you are advertising in ezine1,
your link will be
mailto:abc@xyz.com?subject=ezine1
2.Mirror Pages: If your URL name is www.xyz.com and your home page is index.html,
you upload several copies of your home page and save them as index1, index2,
etc. Put a site meter on each of the mirror pages, use different ads/ezines
for each page. Here your link will take the form:
http://www.xyz.com/index1.html
3.Autoresponders: For each Ad you use an email link with an autoresponder.
Use an autoresponse sales message. For instance if you are tracking ad1 and
ad2 you use two autoresponders and your links will be of the form:
mailto:ad1@yourdomain.com and
mailto:ad2@yourdomain.com
This method gives you a very accurate picture.
4.If you don`t want to do any of the above, you can use the free tracking services
at http://www.linkcounter.com .
About the Author:
Shahnaz Rauf. Author Zero Dollar Budget - A Free Viral ebook, The Free Articles
And Free Site Review At http://www.snzeport.com |
