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You've probably noticed the recent explosion of new paid-to-read email sites on
the Internet. You've probably also noticed that some of these sites don't last
very long. Why? In a nutshell-too much competition. Paid email sites make their
money off advertising. With so many other similar sites out there, it's getting
harder and harder to draw advertisers.
On the other hand this competition creates an ideal situation for advertisers.
Advertisers now have an enormous selection of paid email companies to choose
from. On top of that, due to the amount competition, paid email rates are the
lowest they have ever been. So now is the perfect time to advertise using paid
email. But why would you want to advertise with a paid email company? Listed
below are a few of advantages to paid-email advertising.
1. Targeted Audience
Most paid email companies allow members to selectthe topics they would like
to receive emails on. They are usually allowed to select between 5 or 10 topics
or categories. When an you set up a paid email campaign, you are asked to pick
which category you would like to send your ad to. This allows you to target
the appropriate audience for your advertising.
2. Quick Results
After you set up a campaign with a paid-email company,your ad may be mailed
out within the hour, and almostcertainly within 24 hours. The company may even
email you and tell you the exact time the mail will be sent. Anyone who has
ever had to wait for days or weeks for an ad campaign to start, or for a search
engine to review their site, can appreciate quick results.
3. Statistics
Some of the paid-email companies have areas where you can log-in and check
on the stats for your ad. You can see when your ad began mailing, how many people
have visited your website, and more.
4. Incentive For Members
Members of paid email companies want to receive ads. They enjoy opening their
inbox and seeing a paid email waiting. The more mails they read, the more money
they make. And the more money they make, the sooner they will receive a check.
So instead of ignoring your ads, members will be looking for them.
5. Extras
A lot of the existing paid email companies, and even someof the newer ones,
are starting to include extra to lureadvertisers to advertise with them. Some
of these extras include free gifts, bonus advertising, free banner impressions
etc.
6. Discounted Advertising
With competition getting more fierce with every passing day, paid email companies
are trying to find even cheaper ways for people to advertise with them. With
the standard emails they have pay members a certain amount, so they can't drop
their rates below that price. That is why many of the companies are coming out
with such ideas as Member Mails (a mail that is sent to all members, but members
do not get paid for reading them), Click-Thru Pages (a page where members can
go and receive a small amount, usually 1 cent or .5 cents, for visiting websites)
and other ideas. Discounted paid email methods can be a great way to advertise,
at a fraction of the usual cost.
7. Guaranteed percentage of visits
Most paid email companies now offer a guaranteed percentage of visits to your
website per campaign. These percentages range anywhere from 25% to 100%, depending
on the campaign you purchase. For example, let's say you purchase 1000 paid
emails, and you are guaranteed a 50% click thru rate. This means that you will
get 500 visitors to your site, even if the paid email company has to send your
ad to more than 1000 people to achieve that goal.
These are just a few of the reasons why paid email advertising can be beneficial.
For more information on paid email, as well as links to various paid email sites,
visit: http://www.GetPaidForEmail.com
About the Author:
Timothy Ward is an author and a ezine publisher. For more information on his
ezine, The Online Promotion & Advertising Tips Ezine (TOPATE) visit:
http://www.linkcounter.com/go.php?linkid=213736 |
