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Classified ads are perhaps the most popular form of small- business advertising
available today. The reasons are many, and range from cost, to simplicity, to
effectiveness when seen by the right kind of audience. How you use your classified
ad is up to you, but no matter your business or your goal, one fact remains: if
they're going to say what needs to be said and get the results you need in such
a small space they must be written well.
First, make sure your ad grabs the attention of your readers with a good headline.
Asking a question works well (HOW WOULD YOU LIKE TO EARN $60K PER YEAR, PART-TIME?),
as does telling people what the result of taking advantage of your offer will
be (SAVE HUNDREDS ON YOUR LONG DISTANCE BILL!).
Next, try to make your product or service sound useful or exciting, without
hyping it up too much or making promises you might not be able to keep. These
tactics will only undermine your credibility, which you can't afford to do in
25-50 words.
Using words like FREE, BONUS, and MONEY will also grab reader attention and
make your ad stand out. Highlight or capitalize important words for emphasis,
but try to refrain from using lots of exclamation points. Yelling at your prospects
will get you nowhere!!! See what I mean?
Once you've written your ad, use your spell checker. Even small mistakes in
spelling or grammar can make you look careless or unreliable. When you're reading
an ad and see typos, what do you think? Keep in mind the fact that your audience
most likely ISN'T full of idiots.
Overall, make sure your ads will get noticed, convey the facts, and contribute
to your credibility. A good ad will get people interested and excited about
your product without excessive hype. If you can do all these things, your classified
ad will serve you well.
About the Author:
Meredith Pond and her team of top writers help you increase profits without
working harder. See Meredith's editing services, advertising packages, and free
business ideas at http://CheapWriting.com Reach her at mailto:meredith@drnunley.com
or 801-328-9006. |
