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When advertisers on the Internet think about ways to advertise, they tend to think
ezines, banners, text links, opt-in lists, guaranteed visitors, targeted leads,
FFA pages, classifieds, etc. Now all these ideas are good and all work with various
degrees of success. But what have they forgotten?
In order to be truly successful in advertising, you need to advertise "from
both ends". For example, say you want to sell romance books on the Internet.
Where are the places you should be advertising? First you should start with
the ezines, opt-in lists, guaranteed visitors, targeted leads and even the FFA
lists, but where else?
Think. Where else could you run into people who would be interested in these
kinds of books? How about sites where people go to find a date? Contact these
sites and see how much they charge for advertising. If your budget won't handle
their charges, ask them if they will do an exchange with you - you advertise
their banner on your site in exchange for their advertising yours. Or offer
to give them a cut of any books they sell for you on their site.
Where else could you advertise? Try going to the online book stores and getting
your books listed there or exchanging advertising with them.
Where else? Go to horoscope sites and see about advertising there. People who
go to read their horoscope might also be interested in reading romance.
Where else? Look for stores on the Internet who sell romance items - candles,
candy, wine, aromatherapy, etc.
See what I mean? Don't think in a box. Try to think of all the places people
go who might be interested in what product you are selling. There are many,
many more options available to you if you stop thinking in a box.
About the Author:
Pamela Geiss is the owner of the successful LotsaPerks Advertising Agency. She
publishes a twice a week free newsletter. Visit her today at http://www.lotsaperks.com
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