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Are you tired of so and so? Do you continually waste time and money trying to
so and so? Then try our amazing so and so! Weguarantee so and so or your money
back. Plus if you purchase so and so now we will offer you so and so FREE! “I
was continuously wasting my money with products that didn't work for me. But after
trying so and so I am amazed by so and so- J.Smith”. Are you MARY SCOTT getting
the results YOU want? Then become a so and so now and discover the secrets of
so and so! You too can earn $9999 a week with this so and so program on so and
so!
Any of the above 'so and so' catchphrases sound familiar to you? I have just
listed 9 to 10 types of captions that will give your ad that extra uumph for
luring your customers TO you! These captions are the key to making your ad/product
act as a powerful magnet, giving it a strong pulling power that will help your
advertising work.
They are captions with the:
1. Problem solving style,
2. Direct Target style,
3. Guarantee offer style,
4. Testimonial style,
5. Free and value-added offer style,
6. Personalised style,
7. Benefits offered style, or,
8. How-To style.
You can use the problem solving style by adding captions that ask readers questions
and then giving them solutions. Ask questions that will generate the answers
'YES' from your readers, such as “Are you suffering from backaches?”
and “Are you tired of looking for someone who will rub your back for you?”
and then tell them how your product will solve these problems. This way, you
can easily capture the attention of your target market. It acts on the frustrations
that the reader may be experiencing at that time and proceeds to offer a solution
to solve it. This is a powerful approach to capture the attention and interest
of your prospects.
The direct target style is another effective way getting to your prospects.
Captions are specifically designed to target a particular market. When using
this style, specifically mention who you are directing the ad/product to. For
example, if your target market is small businesses, direct your caption like
this: “Small Business Owners, learn how to market your business online
with step-by-step instructions”.
The guarantees offer style is perhaps the most frequently used tool. Placing
a guarantee offer, such as “Results in 30 days or your money back guarantee!”
with your product makes readers feel more secure knowing that they can always
get their investments back. Many readers resist purchasing something because
of the risk of losing their money spent on a product that does not work for
them. People LOVE guarantees! This is a benefit that is attractive to them.
Speaking of risks, testimonials by your existing customers can be a powerful
tool in washing away the doubts that your prospects may have. Testimonials give
a shot of credibility to your product and they take away that hesitation in
dealing with an unknown business. Testimonials are more compelling when coming
from celebrities, well-known people, and people admired by your prospects.
Free, discounted and/or value-added products/services included in your caption
will give readers that extra incentive to purchase your product. This style
attracts people because they can see a saving and they will continue reading
the rest of the ad. Perfect for those of you having limited offers and sales.
Tell your readers in no uncertain terms what's in it for THEM. For example,
“Order within 10 days and we will also send you the so and so report valued
at $49.95 for FREE!”, or, “Purchase 1000 email addresses and get the
next 1000 for half the price”.
You can also use yet another powerful way to get attention from your reader
with the personalised style. Here, your caption uses your target's name. This
style is particularly effective with e-mail advertising and direct mailing.
Place the person's name in the caption like so: “Jane Smith, Here's How
You Can Turn A $25 Classified Into a $10,000 investment return”.
Readers will always look for WHAT'S IN IT FOR THEM. That is why the benefits
offered style is a strong tool for pulling your customers TO you. Tell readers
how THEY can benefit from your product. For example, “Join our Affiliate
Program for FREE AND You Will Discover the Secrets to Successful Online Marketing
AND Earn Income Just By Referring People to our Web Site”.
And then of course there's the how-to style. This type of caption speaks for
itself. It is especially useful if your product is one that teaches or offers
knowledge of a particular field. This method is powerful because most people
are very curious and want to learn all sorts of things… especially when
it involves moneymaking and establishing skills that are particularly useful
to them. An example of the how-to caption is “Discover How You Can Earn
$500 or More While You Sleep With Little or No Investment.”
As an endnote, when designing your caption/headline, take your time and write
down as many captions as possible and ask other people for opinions and which
works for them best. Choose a caption that is suitable to your target market
and your product and test your ad with different captions to see which caption
gets you the most pulling power. Use as many words as it takes to reach your
target audience but be clear and straight to the point. Most importantly, design
your caption to attract readers' interest by promising benefits. Remember…
readers are drawn and aroused by What's In It For Them! Good Luck!
About the Author:
Mimi AK is the co-editor of the WebBizToolz ezine. Get your FREE subscription
now and learn about how you can use low cost online tools to build your web
business. http://www.virtualbina.com/bin/ap.pl?wsmm |
