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The Internet has created the most exciting new ways to obtain information the
world has ever seen.
Unfortunately, there are about a billion websites on the net. A web search
can be a nightmare if you have to dig through tons of dirt to find flecks of
gold. Some website creators even include "phony" keywords (that have
nothing to do with their content) into their site so they'll appear on every
search listing. It's a waste of time, effort and money.
How do you get past those "cheaters" and get people to your site
when they need it? By using a "pay-per-click" [PPC] site, a search
engine that goes straight for the gold.
"Pay-per-click" means you pay an advertising fee to be listed with
them. You choose keywords or search phrases that describe your site contents.
In return, when a customer searches with a PPC engine, the PPC's advertisers
are on the top of the list.
Research has shown that the top ten sites on a results list are clicked through
3 times more than all others combined. These are the people who actually want
the info, products and services you offer.
Suppose your traffic doesn't increase? You can adjust your keywords until you
have something that works for you.
Want even better service? Some PPC sites call themselves "pay-per-performance"
meaning they guarantee you'll get responses because you've paid a higher fee
for a higher listing. The most popular keywords are auctioned off, and the high
bidder may pay several dollars for each click through. But these are the keywords
that are generating the most results, so your advertising dollars are still
well spent.
Some PPC's are tightly controlled, limiting the number of sites linked to any
keyword, or reserving keywords and phrases to a small number of clients. Some
even have evaluators that review each site to guarantee that keywords match
site content. With this class of PPC engines, when someone clicks through to
your site, you know you have a serious prospect.
The cost on PPC sites is usually only a few cents per click through, and can
represent the best advertising money you'll ever spend. That doesn't mean you
only spend money on PPC advertising. Some PPC engines allow you to earn money
by referring other website owners to the PPC.
You can earn a commission on every service they purchase, or you can earn a
few cents for every customer who clicks through to a site you referred. If you
refer a lot of sites, it's possible that your income will be more than what
you're paying, and you'll be advertising for free!
The Internet has become so big that it's like standing in the middle of the
Library of Congress trying to find a single book. Let pay-per-click put your
potential customers right in front of your pages.
About the Author:
Harry Pickett works in partnership with Bill Burdin, the creator of HootingOwl.com,
the newest and most innovative Pay Per Click search engine on the web. Find
out how you can promote your business AND earn extra cash from this new and
creative web advertising tool. Check it out now at http://www.hootingowl.com |
