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The Internet seems to scream "Use me"! It is the perfect medium for
advertisers in just about any field.
From Pokemon to The Senior Citizen's Page, it's ALL here.
Here's what the Mass Institute of Technology says:
The rate of the web's growth has been and continues to be exponential, but
is slowing in it's rate of growth. For the second half of 1993, the Web had
a doubling period of under 3 months, and even today the doubling period is still
under 6 months.
More Web statistics can be found at:
http://www.mit.edu/people/mkgray/net/web-growth-summary.html
Amazing isn't it? Especially when you are out there working your fingers to
the bone trying to earn a living online.
You could feel the hopelessness of the situation if you didn't unconditionally
believe in yourself and your business. So many millions out there with money
to spend, how do you corral them?
What do you do?
Too many expect and hope that they can find these qualified leads for free.
Do you know what you find for free? Freebie seekers! These are not the quality
prospects that you need to keep your business humming.
Expect to spend a little to promote. Budget your advertising monthly. No need
to spend a fortune but you should expect that you'll get what you pay for.
Tracking is an excellent information gathering reference. Track everything
you put out. Email, Signature File, Website, Ezine and Newsletter Adverts, etc....
I am sure you have been inundated with information on tracking so I won't go
into it here but if you would like info, email me.
I have recently dropped all paid safelists due to tracked statistics. No response
equals wasted time.
There are a lot of email addresses on these lists but if there is no response,
why bother? Sure they are spam free but they don't produce.
Ezine advertising is productive. Publishers who have taken the time to build
a qualified list will advertise to that list for minimal cost.
Ezine lists, no matter what size circulation are qualified. If the newsletter
is very targeted, you could find that a small list is EXTREMELY productive for
you.
Publishers work hard to get and keep people returning to their site every week.
That means the subscriber is qualified.
Great way to advertise.
Other quality ways? Opt-In email services like Postmaster Direct or other email
marketing services of that caliber. A little more expensive than ezine ads but
the same premise.
Other ideas include paid Yahoo classifieds and Ebay is very effective for the
small fee they charge AFTER the sale is made.
Target your ads in a perfect category and you have found yourself a winner!
Now that you have a few good suggestions, you'll have to hone your writing
skills because no matter how good the list, you'll need to relate the benefits
of purchasing YOUR products in a professional way.
Don't feel like writing or not enough time? Hire a writer or researcher to
look things up for you.
I'm telling you, it's all here! What is your need? You can find a way to satisfy
that need or hire someone to find it for you.
Take a look outside the free zone.
You will find something that is PERFECT for you...
About the Author:
Sheila Garghill's background is in Engineering, specializing in Cadd. Later
progressing to Internet entrepreneurship, She is a published author and owner
of her own weekly Ezine, both being her ongoing passionate endeavors. To see
her latest venture, visit http://Ideally-Yours.com/ |
