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Recently, I asked Jim Daniels why he had no information about Ad Swapping at
his new site. He said he did not have much experience with it and asked if I
would like to writean article since I have had some very good results with it.
So, here I am sitting down to let you all know that Ad Swapping does work well.
I subscribe to just one ezine, Ezine-Swap, Ezine-Swap.com, that carries nothing
butezines wanting to exchange ads. All pertinent information for the ezine is
listed: circulation, target market, etc. This makes it easy to pick out a targeted
market like, for me, women. Some issues I send out 5 emails requesting a swap
and usually get a 98% "yes" response. This last time I only sent out
one request as I did not think the other newsletters were appropriate for my
product. This was a positive response, too.
I have just joined Binky's Swap Club but do not yet know how this one will
work for me. I have signed up to accept 4 ads and will have my ad published
4 times. I have to send a Courtesy Copy to each person that I run an ad for
which is more time consuming that just adding them to my mailing list.
Another thing I must be careful of is to not carry to many ads so that none
of them are noticed.
Although the tracking system I use does not show me exactly which ezine I am
getting hits from I know I am getting responses based on the dates and when
the ezines are printed and the fact that "unknown" shows up as a referral.
Being a fledgling site that does not yet get a large number of hits, I am pleased
with the 10 or 20 hits/ezine I get from doing this. I have spent money in the
past on ezine advertising and have not been as pleased. After all, this advertising
costs me nothing but my time (and that isn't much) and allows me to target my
ads. What more could I ask for?
Another good aspect of swapping is the fact that I can test out ads at no cost
to me. If an ad does not work, I just change it until I have one that does work.
Then, I use the ad for larger, paid advertising campaigns.
As far as I can see, swapping has worked as well for me as paid ezine advertising.
Of course, to reach the really large numbers, you will have to use paid ezine
advertising.
I highly recommend this form of advertising to you. If you have any questions,
please do not hesitate to contact me at Ginny@bedaisyfresh.com.
About the Author:
Ginny Grein FREE Gift for Subscribing to Neat Web Stuff for Women at http://www.bedaisyfresh.com! |
