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If not, then you should be. They are much more effective than traditional online
classifieds mainly because they are more targeted.
How many ezines do you think are out there in internet world?
I really do not know. But it has got to be tens of thousands, perhaps even
hundreds of thousands.
Guess what? Most of them have a subscriber base of fewer than 2,000 and very
few people are targeting this subscriber base. The big boys are just targeting
the large subscriber ezines.
There is a huge market in getting your targeted ezine ad to tens of thousands
of people.
Here are 3 ways you can do it:
1. Ezine Ad Swaps.
You can swap ezine ads with other ezine editors.
The cost to you - ZERO! You can just approach another ezine editor and ask
to swap 6 ads in their next 6 issues. And you will feature their ezine ad in
your next 6 issues.
2. Pay for Ezine Ads
You could negotiate a deal to pay for ezine ads. If someone has a subscriber
base of 1,000 subscribers and they currently run little or no ezine ads ask
them if they would like to receive some money to run your ezine ad. I bet they
don't say no.
3. Swap Ezine Ads for Articles
Instead of swapping ezine ads why not feature another editors article in your
ezine and they feature your ezine ad in their ezine. Both sides benefit.
What about receiving money for running ezine ads in your ezine?
Once you get to 1,000 subscribers you can start to run paid ezine ads. But
don't run any more than 3 per issue. You do not want to clutter your ezine with
a whole lot of ads.
Rates vary tremendously but let's assume you negotiate a deal of $10 per thousand
subscribers for each ezine ad. You run 3 ads per ezine.
If your ezine was a weekly publication then that is an extra $30 per week,
or $1,560 per year. A nice little extra earner.
When you get to 2,000 subscribers this would be over $3,000 per year. Can you
see the potential here?
So if you've never tried ezine classified ads, then give them a shot. Compared
to online classified ads they are more focussed and have been proven by independent
studies to get a higher response rate.
About the Author:
David McKenzie is the author of a new e-book titled "How To Write Free
Articles and Market Them With a $0 Marketing Budget" Get a Free 5 Day Email
Course
http://www.brisney.com/how-to-write-free-articles.htm |
