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Pay-per-click keyword advertising has become immensely popular asit enable
advertisers to have better control over their budget.
Pioneer Goto.com now serve over 2 billion search queries monthlyand their premium
listings appear on major search engines such asAmerica Online, Lycos, Altavista,
Netscape and Hotbot.
With the tremendous volume of keyword bidding, there existopportunities for
your business to reduce bid costs whilemaintaining the same ranking!
I'm about to reveal a hot pay-per-click tip that will save youthousands of
dollars in monthly bid fees. What is this secret?Read carefully ...
As at press time, the top bid for the keyword "flower" onGoto.com
is $1.88. The 4th bid is $1.83 while the 5th bid costjust $1.21.
FTD.com secured the 4th place while FlowersAcrossAmerica.comsecured the 5th
bid. FTD could have reduced their bid to $1.22and still remain in the 4th spot!
Their savings per-click would be $0.61. Savings per thousandclicks would have
been $610. "Flower" was searched more than370,000 times the previous
month. If they had a click-through ofjust 3.0%, they could have saved $6771.00
on the keyword "flower"alone!
When was the last time you checked your bids? You could reduceyour bids while
still maintaining the same ranking or get a top 3position for maybe just 1 cent
more!
It's all about bid optimization. So how often should you monitoryour bids?
I recommend that you check your bids for "bid gap"opportunities at
least once a week.
Search the keywords which you have bid for and check for bid gapsbetween you
and your competitors' bids. This should take you lessthan 30 minutes a week
but the savings will be substantial.
What if I have a few hundred keywords in my bid list?
You will need a more efficient solution. A number of bidmonitoring services
have sprung up across the Internet. For amonthly fee based on number of keywords
monitored, they willmonitor your keywords for bid gaps daily and notify you
whenthere are opportunities for savings.
If you use more than one pay-per-click engine, most of theseservices can monitor
bid gaps across multiple engines. Yoursavings in time and money will be significant,
especially if youhave placed expensive bids.
Here is a list of online bid monitoring services available:
ClickPatrol
http://www.clickpatrol.com
Engines monitored: GoTo, Sprinks, FindWhat, Ah-ha, Kanoodle
Keyword Bid Optimizer
http://www.paidsearchenginetools.com
Engines monitored: GoTo, FindWhat, Ah-ha, Epilot
ManageBid
http://www.managebid.com
Engines monitored: GoTo, FindWhat, Epilot, Kanoodle, Netflip,
Bay9, SearchFeed, 7Search
Position Guardian
http://www.positionguardian.com
Engines monitored: Goto
About the Author:
Chee Wee is a professional Internet Marketing Consultant. Visit his website
& discover the secrets to exploding your online sales and traffic! Subscribe
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Go to http://www.InternetMarketingFocus.com today! |
