|
In browsing some of the ads on the net, it is immediately evident that some people
just don't have a clue. I read a few yesterday as follows:
"Join our MLM and earn beg income". This is either a typo or they
are promising very little in the way of earnings. This person obviously didn't
proof their copy before submitting the ad.
Another ad promised huge earnings, but gave no contact information. Not a web
site URL or an email address to be found. Guess they figure it is so powerful
an offer, we will find them. What a waste of time.
"Make Money! Turn $10 into $40,000 CASH like I did" - but wait -
this guy is using a free email account. If he's making all that money, wouldn't
you think he could afford one for ten bucks a month - maybe he is saving all
those $10 bills so he can earn $40,000 CASH with each one.
"Tired of the "Rat Race"? Free online training and no capitol
needed!" Did this guy mean "capital"? I'll hang on every word
he has to say.
"Exciting,EasyandProfitable" - guess this person never learned how
to use that big bar on the bottom of the keyboard.
I think you see where this article is going.
If you are going to advertise a business on the web, and you present less than
a professional image - you're not going to do business. If you present yourself
like the above examples, enjoy your "walk on the quiet side". Most
people are not idiots, and I'm sure the authors of the above ads are not either.
But why give that impression? I sure wouldn't do business with any one of them.
I read another ad for Web Design and the HTML coding in his ad was wrong. That
sure built a lot of confidence.
Most people scan poorly constructed ads and simply "click away".
Guess they feel like I do. If you don't care enough to write a credible ad,
why should I think you'll care about me if I buy from you?
Many people rely too heavily on the spell checker on their computer. This is
a mistake. After you do spell check, get someone else to read it. When writing
something, many times you get so close to the article, you miss mistakes that
someone else would quickly find. Many words that are being used incorrectly
will pass spell check.
Remember - you usually only get one "shot" when a person sees your
ad. If it is written well, and has an attention getting headline, you just might
make that sale. If you want to do business on the web, "Get Serious".
About the Author:
Bob publishes the free weekly "Your Business" Newsletter Visit his
Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get
40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com |
