Here is the basic format for a Press Release:
(You can also receive it via email at:
mailto:pr_sample@emailexchange.org )
Subject of email should read:
Press Release - [ Then Type Your Subject In Several Words or a Short Sentence
]
[ For the BODY of your email message, write: ]
FOR IMMEDIATE RELEASE
CONTACT:
Your Name
Company Name
Street Address
City or Town, State, Zip
USA or Your Country
Phone:
Fax:
Email:
URL:
Short one sentence headline. This can be the same as your Email Subject Header.
The "KEY" is to make it a good one.
The "Subject" of your email message will either get your Message
read eventually or deleted immediately.
Maximum of three paragraphs.
Cover the standard Who, What, Where, When, Why and How that media people deal
with all the time.
<---------End Press Release Text-----à
Why bother with a Press Release?
If you have a good story, you can benefit from HUGE FREE exposure to a real
world audience of millions, perhaps even tens of millions of people online and
off.
A Press Releases must be sent to a media contact.
Pick and choose who you send a release to according to what info it is that
you are trying to publicize.
For example, you do not want to send a release about a new AUTO PARTS to the
editor of a SEWING magazine.
These media people can reach millions of people with just one Press Release.
That is why it is so important to tap this FREE resource for publicity and exposure.
So, how do you tap into the email addresses of all these media pros?
Visit the web sites of the top media outlets.
Here you are going to need to do a little leg work. Or, rather, "let your
fingers…" :-)
First, visit :
Internet News Bureau - Partial Distribution List http://www.newsbureau.com/medialist/
This web site lists the names of 100's of media contacts that accept Press
Releases via email. Unfortunately, they do not provide you with contact information
as they sell that as part of their business.
But you can still make use of the list, because it is a list of media contacts
that do business on and via the Internet.
How do you get their contact info?
Easy. First of all, make a short list of those media contacts that you think
would be most interested in your Press Release.
Keep in mind that MORE is not necessarily good in this case as your Press Release
will be of interest to a narrow focus group of people.
However, even a SHORT list of, say 2 dozen, Media Contacts Could exposure your
message to 10's of MILLIONS, FREE!
So, make use of your favorite Search Engine and find their web sites and also
where to send your email Press Release.
Once your list is complete, send out your Press Release on an individual basis,
NOT bulk email or Bcc as this would make it too impersonal for the media contact.
You want their email address and name to show up on the headers of the email
you send them so they feel it is a single mailing just to them.
They all know you are sending it out to many others but it gives a great illusion
of being exclusive.
Want to tap into the big media outlets?
Visit the web sites of ABC, NBC, CBS, CNN, etc. and you will find not only
the email address of the main offices but also many contact email addresses
of the affilliates.
ABC
http://www.abc.com
NBC
http://www.nbc.com
CBS
http://www.cbs.com
CNN
http://www.cnn.com
Here is another FREE Resource that DOES supply you not only with the physical
address of the Media Contact, but also with email address contacts when they
are available:
FAIR's Media Contact List
http://www.fair.org/media-contact-list.html
There are also services available that will sell you a list of email addresses.
I personally have never used one of these services so I suggest you investigate
before you purchase.
Gebbie Press:
http://www.gebbiepress.com/
There are also Press Release Services that send outyour Press Release - for
you - to their established list of Media Contacts :
For a Fee Press Release Service
And, finally, here is the URL of a web site that has a list of things that
annoy those that receive press releases for a living. It makes several good
points:
Pet Peeves of the Press
http://www.automatedpr.com/pet_peeve.htm
If you do it all yourself, you will quickly find out that the time and effort
you invest will be GREATLY rewarded.
About the Author:
A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business
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