"Ask Jeeves 'How Do I Get a Top Listing in your Directory'"
Millions of people enjoy using 'Ask Jeeves,' by simply typing in a question and
getting back relevant search results. With many of the search engines/directories
turning to pay models, 'Ask Jeeves' now offers its own Text Sponsorship Program.
A text sponsorship ad consists of a title no longer than 40 characters and
a description which can be up to 150 characters in length. Your 'text ad' appears
to the right on the search results page every time someone does a search that
includes one of the keyphrases you’ve pre-selected. Only the top three
bidders for each keyword/phrase is shown, so in order to be seen you need to
be competitive.
Your text as will also appear on other search engines that are participating
in the 'Ask Jeeves Network'. Partners include famous brands like Direct Hit,
MSN, and a few others that are less known. Your ad on partner sites may vary
in position depending on each engine/ directory and where they choose to display
them.
In order to play you need to open an account (which will set you back 25.00
US dollars). Ask Jeeves uses a CPM payment model (which stands for cost per
thousand). You only pay when your text ad is shown, unlike Goto.com where you
pay per click. Ask Jeeves charges per impression with minimum bids of keywords/phrases
being 5.00 per CPM so that translates into a 5.00 cost to you everytime your
ad is shown 1,000 times.
'Ask Jeeves' helps you choose your keywords and phrases with a handy suggestion
wizard. This is a good tool for coming up with search terms you may have otherwise
overlooked.
When setting your bid amounts, remember that you'll only be able to go with
the minimum 5.00 per CPM if no other advertiser has already placed a bid on
your keyword/phrase. If there are existing bids in the top three spots, you’ll
have to overbid one of them to get your text ad to be shown for that word or
phrase. All high bidders'names and bid amounts are shown so you can plan your
strategy accordingly. Bidding is placed in .50 increments. For example, if you
wanted the search phrase 'air purifiers,' and the top 3 bids are 6.00, 7.00
and 8.00, you’d have to bid 6.50 to get the third position.
After setting up your account, you are given a user name and a password so
you can log in and add or delete listings at will and change your bid amounts.
You’ll also be notified by email if someone overbids you and your listings
are bumped,meaning you’ve been kicked out of the top three. If you want
to keep your place you’ll need to log in and up your bid accordingly. You’ll
also be notified if the money in your account is running low, so you can replenish
as needed.
As more and more search engines and directories turn to a 'pay for listing'
model, it’s wise to take advantage of programs like Google and Ask Jeeves
to make the most of your advertising dollar. At least you’ll be paying
for targeted exposure and a top listing (instead of just a listing).You’ll
also sleep better knowing your ad is being seen by those searching for your
keywords/phrases and who are definitely interested in what you’re selling...
and that, my friend, is your marketing dollar well spent.
About the Author:
Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine
Advertising are Made" Subscribe to Ezine Ad Auction Authority and be kept
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