"How to Profit from Knowing the Most Expensive Keywords"
By knowing the most expensive keywords on the internet, you can create websites
and web pages based on these keywords. On these sites and pages, you can serve
expensive ads and/or promote affiliate offers that reap high bounties when clicked
or completed.
The challenge lies in driving traffic to these sites. One way to drive traffic
is through search engine optimization, whereby you create a website that ranks
highly on the search engines and receive “free” traffic. Or, if you
already have an existing well-ranked site, you can create new pages linked from
your existing pages. A second way to drive traffic is through online advertising.
With regards to advertising, one key is to understand correlations between
keywords. By determining correlations between inexpensive and expensive keywords,
you can advertise on the inexpensive keyword (via pay-per-click (PPC) advertising
on search engines) to drive traffic to your website that serves ads based on
expensive keywords. For instance, advertising on the keyword “painting”
($0.20 keyword), and sending visitors to your site about the related topic “home
remodeling” ($2.00 keyword) allows you to profit from the wide spread between
the keyword prices of the two correlated keywords.
Likewise there are many opportunities to run banner and other ads through online
advertising networks to drive traffic to your website. These ads can run on
both “painting” and “home remodeling” websites. The cost
of CPM (cost per impression) advertising typically does not reflect the price
of the keywords. That is, a banner ad on a “painting” website typically
costs the same as a banner ad on a “home remodeling” website. This
sharply contrasts the price of PPC advertising on search engines which vary
widely based on the keyword.
There are two other ways to profit from knowing the most expensive keywords.
The first doesn’t even require you to own or operate a website. In this
method, you advertise using inexpensive means (e.g., via pay-per-click advertising
on inexpensive keywords or CPM advertising) and direct traffic to high paying
affiliate offers. The second method is to set up your own search engine. There
are several companies that allow you to easily set up a search engine that serves
PPC ads syndicated from Google, Overture or other PPC search engine networks.
Once you create your engine, you can drive traffic directly to your PPC results,
and get paid every time someone clicks on one of the results. Likewise, on your
search engine’s home page, you can include many links to expensive keywords,
so that when someone clicks on it, the engine shows expensive ads based on those
keywords.
Understanding keyword pricing is critical to the online advertising, PPC search
engine and affiliate marketing businesses – businesses that combine for
over $25 billion a year in revenues. With a market of this size, generating
substantial profits, if you have the right information, is really not that challenging.
About the Author:
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks
and publishes databases of the 15,000+ most expensive PPC keywords.
http://www.toppayingkeywords.com |
