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Monitoring Server Uptime to Avoid Revenue Reduction
Monitoring your website's uptime is imperative to the success of your online
endeavors. Why? While it's important to know if your website is running and
your host is providing a good service (so you can receive money back or a credit
if there is a guarantee), it’s even better to be proactive about getting
it back online faster so you don’t lose search engine positions, miss out
on possible revenue or blow your advertising budget. There is no other way to
ensure a high percentage of server uptime than to monitor website availability.
Monitor Up to Three Websites Free at InternetSupervision.com
http://www.InternetSupervision.com
Most web based businesses do not operate their own servers, they outsource
that function to professional web hosts, and for good reason – if your
website (or your web server) goes down, i.e. becomes inactive, your business
and your revenue can suffer greatly. Whether it’s the inability to gather
information from surfers through forms or the ability to generate revenue through
clicks on affiliate banners or contextual advertising, it is essential that
your website be available for surfers to visit.
Monitoring Website Uptime for Search Engines
The main reason to monitor your website is that when search engine spiders visit
your web pages, if those pages are down, you may lose the search engine positions
that you have worked so hard to develop. If your website stays down for too
long, you may be dropped from the search engine databases altogether. Whether
your website receives ten or ten thousand visitors a day, you will not last
long on the Internet if surfers and prospects can not access your web pages
through search engines.
Monitoring Downtime for Advertising Budgets
Another important reason to monitor the uptime of your web pages is to make
sure that your advertising is doing what it should – bring visitors to
your website. While most pay per click search engines do not charge you if your
site is down, many still do. If your site is down for any length of time, you
run the risk of draining your account very quickly. In addition, if you purchase
any sort of cost per lead or cost per impression advertising (i.e. banners)
you again run the risk of losing valuable visits from surfers.
About the Author:
As an advocate for webmasters, Pete Prestipino suggests one way to avoid server
downtime is to be proactive about monitoring website availability. Monitor Up
to Three Websites Free at InternetSupervision.com - http://www.InternetSupervision.com |
