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As you no doubt already know, writing articles is probably the most effective
way to promote your web site. It's a very simple principle - publishers want a
vast quantity of good quality content that they do not have to pay for; you provide
that content, with the proviso that at the bottom of your article, they include
your resource box with a link to your web site. It's a win-win situation. With
your article published on heaps of web sites, and in several ezines, it's enough
to set your traffic counter spinning.
However, I see many articles that are simply not written in a way that will
maximize the benefits for the author. Minor mistakes can turn an article that
would otherwise get published several times and achieve a great deal for the
author, into an article that is barely published and discarded by most publishers
into the trash.
By avoiding these common mistakes, your article will appeal much more to publishers,
and you will see the results from your article submissions vastly improve:
1. Do Not Write A Solo Ad
Many authors make the mistake of submitting articles that are actually little
more than solo advertisements for their web sites. Containing little helpful
information, they read like a sales letter and then urge the reader to visit
their web site - and that's before you get to the resource box.
The chances of such an article getting published are virtually zero. Publishers
are looking for an informative article, a quality piece that they can publish
in order to benefit their readership and their visitors.
This means that including a link to your own web site in the article body is
generally a no-no, unless for example, you are linking to a helpful article
that adds further to the information you have included and is in context.
Your article should not read like a promotional vehicle for a particular product
or service.
2. Do Not Include Affiliate Links
The site of an affiliate link within your article is a big turn-off for publishers
- unless your article is highly informative and of an extremely high quality,
but that is quite rare.
Generally, if you want to maximize your chances of publication, avoid including
affiliate links in your article. You can sometimes get away with it, if for
example you include a link to a straight domain that actually forwards via your
affiliate link to another web site. The publisher might not notice, as it appears
to be a straightforward web site link, but I find it quite sneaky and dishonest,
and I would not generally recommend it.
3. Avoid Spelling Mistakes
The sight of a spelling mistake in an article is another big turn-off for publishers.
It turns what could otherwise be an acceptable article with good chances of
publication, into a poor quality article that will end up in the trash. Publishers
are busy people - they don't have time to edit out your mistakes. But the main
point is that spelling mistakes leave a Very Bad Impression - it points to a
lack of care on your part, and reduces the credibility of the information provided
in the article.
Take a minute to run your article through a spell checker - there's a free
one online at http://www.spellcheck.net/ - before you submit it. You may be
surprised at what you failed to spot.
4. Do Not Include Hype In Your Resource Box
While your resource box can include a link to your web site, it should not
read like an advert. I see many resource boxes that read like over-hyped promotional
material more at home on a classified ad page. Your resource box should contain
some brief information about you as an author, with a link to your web page
- nothing more.
A badly written, overly-promotional resource box can cause a publisher to reject
your article, even if your article would otherwise have been accepted - the
simple reason is that such a hyped-up resource box would 'lower the tone' of
their publication, and turn off their readership. That's obviously not what
they want to do.
Just respect your potential publishers, and keep your resource box brief and
to the point.
As long as you avoid these common mistakes, you are on the right track, and
you should see the results from your article submissions greatly improve.
About the Author:
Steve Shaw provides systems and software for effective e-marketing. Find out
more about how to publish articles for profit online with his popular free ecourse,
available at: http://www.takanomi.com/publish-articles.php |