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Article Marketing Connects you Directly to Readers Even brilliantly-written articles
cant "toot your horn" unless they get in front of people whod
care enough to read them. And widely posting articles online is the most direct
way to make that occur. Posted articles bring a business many benefits http://www.promotewitharticles.com/benefits.html
. Keyword-focused and information-rich articles appeal to both human readers and
search engines.
Your List for Article Submissions is the Crucial Link that Makes it Work
The quality of your submission list determines how many people get to read
your message. Unless places you submit to are in synch with your message, products
and services, most of your efforts are wasted. Its worth your time to
customize and polish your list.
1. Expanding the List
I spend at least as much time each week tweaking my list as writing articles
to post. As I travel the Internet, my antenna stays tuned for suitable websites
and ezines.
Assessing Websites
- Is this a quality, visitor-friendly site? - Thats
totally subjective - but if not, I wont send articles
there
- Does it reach the readers I write for?
- Does it use articles? If so, are they by authors
unaffiliated with the site?
- Is there a submission form or author guidelines?
Their authors are considered. Am I familiar with their work?
Is it worthwhile? Sometimes I Google an authors name to see what else
theyve written and where it appears. Often I discover a slew of appropriate
websites unknown to me.
I regularly query search engines for targeted keywords, or the group I want
to reach (chiropractors). From those results, I use Googles "Search
within Results" feature and type in phrases like, "Submit Article"
or "Newsletters." That links me directly to possible candidates. I
wont include a site without visiting a website and feeling that its
a match.
Whenever someone requests permission to post an article of mine I offer similar
(and future) ones also. They found me! Thats another emotional payback
from posting articles.
2. Culling and Upgrading Listed Sites
Starting a week after posting an article, I query Google with the title (in
quotes) in the search box. I notice where it shows up, then re-check regularly.
Results are logged for each article. When it appears on websites not already
on my
list, theyre added.
Requests to be removed from the list are honored immediately. Addresses for
undelivered submissions are updated or removed.
3. Organizing the Addresses on the List
I consider Ezine Announcer, http://tinyurl.com/53wo9 invaluable for posting
articles. Its auto-fill feature completes online submission forms easily. And
it does a good job sending customized email submissions. But I find its most
important use to be mailing list management.
My own submission list exceeds 1000 addresses, so it became too difficult to
keep organized and updated. Ezine Announcer comes with 1700 addresses included
(plus purchasers receive future up-dates). Thats a good start if you havent
developed your own list already. However, I found that my own tested list was
much more extensive for topics where I submit the most. By merging my list with
that one (and eliminating overlap) Ive now got the best of both. And
theyre arranged logically.
Customized Categories Save Posting Time
Ezine Announcer has several general categories (like Article Directory) and
numerous narrow topics (like Finance or Health). Its a simple matter to
move an address from one category to another, or to add additional categories.
I split the Article Directory into several parallel directories, which simplifies
posting. Reorganizing categories further streamlined the posting process - saving
hours on each article.
New Directory Categories
- My A list (and high Google Page Rank)
- Password required (which tend to have more complications)
- Submit by email
- Must exchange links
- Special requirements
- Many topics (not primarily business)
- Troubled sites (below)
When I encounter a site with problems (temporarily down, weird error messages)
I move it into the troubled category. They can be checked or removed later.
But such irregularities no longer delay the posting process. And I
can deal with them when convenient.
Speed up your Learning Curves
Article marketing is a potent method to promote yourself, your business, your
website, and your book. However, there are plenty of tricks to achieving the
most mileage from your efforts. Discover in-depth how-to for every step of the
process at http://www.promotewitharticles.com - Article Marketing Academy. Youll
get better with practice, and more momentum with every article you send out
into the vast Internet. But you have to get started...
© 2004, Lynella Grant
About the Author:
Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy
- Promote yourself, business, website, or book with articles posted online.
Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719)
395-9450 |