COUNTDOWN TO AN ADVERT

The headline must grab the readers attention. Make a promise
or offer a benefit.
Expand the headline in the lead paragraph.
Don't waffle. You must hold the readers interest.
Make sure that any information that you give is useful.
Make sure your product is of interest to this particular
audience.
Stress all of the benefits, As many as possible.
Curiosity creates interest.
Solve your reader's problems.
Talk to the reader as a person.
If you make a promise, make sure you keep it.
Decide what you want your readers to do next and ask them to
do it. Make it easy for them.
Ask for an action, 'click here, buy now' etc.

For more information, 'Do this. Do that. Go to.' Make it easy to sign up. In the copy and at the end of the copy.
Offer a freebie for signing up. (Make sure that it is relevant and of high perceived value.)

Ensure that any links in the copy are working properly. If you are using an autoresponder, give them a way of contacting you. Your email address at least, your phone number will give people confidence. If you feel that I have left out something of importance, let me know. I would prefer that you email me but my phone number is there if you should need it.

About the Author:
Robert J Farey..robjfar.I have been on line since 1998. I sell a number of e-books and reports with the newcomer to e-marketing in mind. I also promote affiliate programs that are of interest to 'newbies' Take a look at my latest website to see what I mean http://www.robjfar.biz/
It won't take more than a few seconds and you may find something of interest to you. ...Rob...

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