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A blog is a type of website. It allows the website owner to easily write messages
that get posted to the site automatically, often in a journal or diary-like style.
A particularly appealing thing about blogs is that your readers can comment back
to your posts fairly easily, and a continuous stream of fresh conversations result.
(This is a good thing.)
Here are three reasons to consider getting a blog:
1) To Replace Your Ezine
If you currently publish an ezine, you may wish to consider replacing it with
a regularly published blog. This means using your blog to publish journal entries,
and then when it comes time to communicate with your subscriber list, you excerpt
some items from your blog, and send those out as your ezine.
This saves you from creating special articles only for your ezine. In many
cases it becomes easier for you to write in blog format (short and sweet) so
you save time. Readers enjoy the practical, "reporter-like" nature
of blogs instead of ezines, and gradually come to feel that they are in conversation
with you on a daily basis. You become part of their everyday circle of friends
and associates, which leads to you becoming their natural resource on the topic
of your expertise.
2) To Create a Quick and Dirty Learning Environment or e-Campus
For those of you who offer TeleClasses or other programs that want to have
a web page of learning resources, links, class notes and audio, etc., a blog
can be a great way to bring together an e-Campus.
If you offer a workshop, coaching/consulting, or even a software solution,
and you want to instantly add value to your clients, create a "client/student
resource page" using a blog. This becomes an environment that the students
can play in, study more, and soak up your materials. Your clients continue to
benefit from your expertise even though you're not physically there; they do
it at their pace, and at little cost to you.
Once again, because blogging makes it easy for you to continually update your
website without mucking around with FrontPage or DreamWeaver, you will save
time and energy publishing to the Internet.
3.) Just For Fun, And To Be Cool
Let's face it, a large part of the reason you're wondering about blogs is because
it sounds cool, right? And new stuff is fun. So why not try it just because?
Sometimes it's enough to try something because it stretches you, keeps you limber
and awake to possibilities. There's nothing wrong with playing, UNLESS you fool
yourself into thinking your business is improving, or you're somehow paying
the mortgage while you play.
Rest easy, there's no pressure to get a blog. Not getting one won't negatively
impact your bottom line. So although the technology can be entrancing, stay
focused... what are you selling to who? How is it going? That said, do stay
curious about new technology. Part of your chosen profession as an online biz
owner means modeling for others by staying abreast of new things.
With that in mind, see some fun blogs at the blog search
engine:http://www.blogsearchengine.com/
About the Author:
Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J.
Leonard's General Manager, she helped build and manage the largest network and
trainer of personal and business coaches in the world. Now the CEO of Andrea
J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet
and Business systems. For more helpful tips, visit www.39lessons.com |
