"What are Promotional Articles and How Can They Work for You?"
One of the most effective ways for attracting attention to your business on the
Internet is to write articles. The most popular ones are how-to articles, which
also establish your expertise. People are always looking for articles for their
websites, ezines and brochures, or for general information. They search in article
banks, article sites, specific subject sites, and yahoo lists. Heres an
example of each.
These articles are NOT advertisements. The advertisement portion
is your byline at the bottom. If they use your article, they must use your byline.
Its generally 5-7 lines long and includes your URL, email address and
information.
Here is an example: ©Mary Smith, Relationship Coach, http://www.relationshipcoach.com
. Coaching for relationships. Let me help you improve this important area of
your life. Mailto:msmith@relationshipcoach.com for free ezine.
www.ideamarketers.com is an article bank. You submit your articles there, and
people come there looking for articles. The latest 30 days worth of articles
is available free. Beyond that, the seeker must pay. Your articles remain there
under your account and you can edit, change and delete them.
Here is an article website: www.zinos.com . People go here to read the entertaining
and informative articles, and your articles can be featured there, giving you
publicity.
Here is an example of a yahoo list: The-Article-Depot@yahoogroups.com. You
must join each list in order to submit to it. People who are looking for articles
also join, and receive the submissions youre sending in. From these, they
select articles they want to use.
Most lists require special formatting, which is called a wrap.
Here is site that will do this for you free: www.formatit.com . To investigate
groups to join, go to www.yahoogroups.com .
A specific subject site would be www.cokus.com, which features articles on
food and entertaining, and http:/ op-7business.com/submit which features special
kinds of business articles.
Now, how can this work to give you publicity?
Lets say you have an online furniture store. You can write an article
about how to make your home warmer for the winter, and submit to www.zinos.com
in the Home/garden section, to article banks and to the yahoo lists. Then you
could write an article about arranging furniture for casual entertaining and
submit it to www.cokus.com.
Or lets say youre a professional coach. You could write an article on
how to communicate better and submit it to those sites, and also to the business
site, because communication is crucial for business as well as family and relationships.
HOW TO START
Decide if you want to write the articles yourself, and if you want to submit
them yourself. There are services which will do both for you, or either, for
a reasonable fee, or you can do them yourself. Then brush up your byline, and
think about topics.
TOPICS
1. Make a list of things you know about or know how to do.
We are all on the learning curve somewhere. Do you know how to change the oil
in a car? Potty train a child? Communicate well? Build resilience? Fire someone?
2. Become alert to things youre just learning.
No matter how much we know, theres always something knew to learn! These
will always provide article topics. For instance, I just learned last week that
Medicare doesnt cover medical needs on international cruises, and there
are others who dont know this and need to, so I wrote some articles on
this. Anything you learn new on the Internet is likely to be needed by someone.
It moves particularly fast. Now that you know about the www.formatit.com site,
pass it on!
3. Seasonal.
Im writing this in early February. Its time to be writing articles
about spring, St. Patricks Day, tax time, and gardening. You could also
still squeeze in a few about Valentines Day and romantic trips.
4. Events.
An article I wrote about entertaining for Super Bowl brought me some exposure
on some new website. Other ideas would be Wimbledon, Kentucky Derby, and Chinese
New Year.
5. Be curious and pass it on.
I was wondering if there was an online store that sold party goods for Super
Bowl parties, so I did some research. I found interesting recipes, favors and
games as well and thats how that article got started. I also researched
good barbecue recipes, and grills and really had a good time, learned a lot,
and produced a good article.
LENGTH
Most popular length is between 700-1200 words. Theres also a market for
short, 300-word-articles. For those, make sure your byline is also short, just
2 lines. These are used for fillers. Humor, day-to-day events, and "did
you knows are good for this.
About the Author:
©Susan Dunn, Marketing Coach,
http://www.webstrategies.cc . Let us submit your articles for you, edit and
promote your ebook and launch it on the internet, market your services and products
online and help you grow your small business or practice. Mailto:sdunn@susandunn.cc
for more information. |