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Being an expert in your industry can easily be turned into a cheap, immediate
and an infinite source of free advertising for your business, products or services.
Writing articles which can be distributed and redistributed over and over again
can lead to increased web traffic, more links to your site, and best of all, an
increase in overall business. The process is simple:
1. Sit down and brainstorm a few key elements of success in your specific industry.
Try to think of tools, knowledge or skills you know now, that maybe you didn’t
possess when you started your business. This sort of sound advice is what makes
articles valuable for other business owner’s and desirable for readers
and directories to share and publish throughout the web. Once you have a nice
collection of topics you understand and have used yourself to become successful,
start writing away. Create informative articles, somewhere between 400 and 1,000
words, for each topic you brainstormed. Be as descriptive as possible, yet to
the point. Most online article directories and publishers will appreciate your
“right to the point” style, and this gives you a much better chance
of actually being published.
2. Once you have some creative and informative articles written on your field
of expertise, it’s time to spread the word. Using Google, search for the
main term of your business classification. If your main area of business is
for example, “Telecommunications”, then search for that (without the
quotations, of course). Once you have those search results it’s time to
find who is willing to accept your articles. Google has a tool at the bottom
of the search results page, to the right of the search bar entitled “Search
within results.” Click this button and a new screen will appear. Now enter
the term “submit article” into this new search bar, and press the
search button. What you will essentially be presented with now is all the results
for Telecommunications, but which also contain the presence of the term “submit
article.” Using these newest results, sift through and find some relevant
and applicable sources for submitting your articles. To give you a head start,
here are some good sources to start with for general business article submissions:
AllNetArticles.com
Article City.com
NetterWeb.com
3. In addition to the articles themselves, most any publication or distribution
source will allow the addition of an About the Author section to publicize yourself
and your business. Use this area to place a hyperlink to your website and email.
Include your phone number, name, experience in your industry, qualifications,
etc. Anything that you feel best describes why you are an expert on the specific
topic at hand, is a good idea. Don’t forget, you want your readers to be
able to contact you for further publication of your article once they have seen
for themselves the great and valuable resources you can create about your industry!
Make the decision that is best for your business, and best of luck! Please visit
Josh Greth at CardStreet.com.
Copyright 2003 Josh Greth. All rights reserved.
About the Author:
Josh Greth has developed, owns, and is the reigning CEO of CardStreet Cardservice
Corp. To date, they have established over 100,000 successful merchants and helped
make their dreams a reality, by creating a simple, yet cost effective, means
of credit card processing. For more information on credit card processing, or
to obtain your own merchant account for a retail, internet, wireless or phone/mail
order business, please visit CardStreet.com. |
