Ten Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible
(e.g. an Index Page, a Contact Page, and an Order Page).
(2) Make sure your sales copy is positive and inspiring - people buy things
because they want to improve their lives.
(3) Identify a problem and show people how and why your product or service
solves the problem.
(4) Keep your paragraphs short - no more than 2 sentences per paragraph.
(5) Use bold headings to break up your sales copy into short chunks of text.
(6) Use a bulleted list to itemize the benefits of your product or service.
Start each benefit with an action word: "turn", "make",
"triple", "grab", "create", "build",
"convert", "start", "change", "drive",
"organize", "promote", "develop", "learn",
"compel", "fill", "attract", "get",
"earn", "take", "discover", "produce",
"find", "generate", "acquire". "inspire",
"send", "blast".
(7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your
page, 2/3rds the way down, and at the bottom). But don't stop there - turn some
of your key phrases into hyperlinks that go to your order page. Here are some
examples of phrases that you could link to your order page: "increase your
sales", "take advantage of this offer", "try it risk-free
for 30 days", "get the following 5 bonuses", "the competitive
edge you need", "this risk-free offer".
(8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly)
has been shown to increase sales.
(9) Give a time limit - most people are
procrastinators.
(10) At the end of your sales copy make a call to action: "Act now - don't
let this opportunity pass by"
(c) 2002 by Michael Southon
About the Author:
Michael Southon has been writing for the Internet for over 3 years. He has shown
hundreds of webmasters how to use this simple technique to get massive free
publicity and dramatically increase traffic and sales. Click here to find out
more:
http://www.ezine-writer.com |
