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Sometimes we can be too close to our own websites. For example, while one person
might call their rates -"rates"... you might call them "fees"
or "price" or "cost"or "rack rate". Here's an
unusual way to learn what"keywords" (words you use to find a web site
using a search engine such as google) to add to your webpages and to may begain
a little objectivity about your site, as well.
In the interest of making my growing web site easier for you- my viewers-to
use, a few months ago I added an internal search engine feature to the home page.
One of the bonuses of the program I chose is that I receive a weekly (and monthly)
report showing what words viewers are using to locate different things on my
site. By watching the words you're using, I know better which "keywords"
to add to my site to make it easier for search engines to find.
The program I recommend and use is http://www.freefind.com/.This system is
free if your website is less than 32Mb ofspace. You'll receive a free weekly
(and monthly) search report, automatic page updates, a site map (a listing ofyour
web page and what pages link to other pages on yourwebsite) and a what's new
page, if you'd like one.
You also receive the code to set up the search engine box onyour site, which
can be customized and includes a small adfor the company. When someone uses
the search feature,they'll be provided with a few more ads, but so far, Ihaven't
found any ads that would put my site out of integrity.
So let your website visitors help you determine the best keywords to use on
your site. After all, they are the peopleyou want to find your website - your
potential clients. Add an internal search engine to your site this year!
About the Author:
© Copyright 2002 All Rights Reserved. Maria Marsala, Business & Life
Coach-Consultant. Maria works with successful individuals as they take their
success to an even higher level. Subscribe to "Helping You and Your Business
Grow" our free weekly online newsletter or download our free business ebook
at http://www.CoachMaria.com/ebook/download.html |
