|
Five Percent of online entrepreneurs make things happen while ninety five percent
wait for things to happen. But what are some of the things that do make things
happen for you online.
Here are 10 points that one should keep in mind when trying to generate income
from an online home based business.
1. Customer need
Find out who is your hot target market. And promote them your products or services.
But promote products or services that they need or want. There is an easy strategy
that you can use, to find out what your market wants. The idea is to visit as
many discussion groups or forums. Select the forums that your hot target group
visits. Check-up what is being asked all the time. Another idea , would be to
read the best seller list. This too is an excellent way to find out what people
want and need. Below are a few Discussion Forums that you can visit:
http://www.bizweb2000.com/wwwboard
http://www.ablake.com/cgi-bin/index.cgi
http://www.primeprofits.com/wwwboard
http://www.free-publicity.com/cgi-bin alk.cgi
2. Headlines
Let me ask you a question. When reading the newspaper or browsing through books,
what do you read first especially when you are in a hurry. You guess it right,
the headlines. Do you know that your online visitor is also in a hurry? In many
countries they have to pay high rates for their Internet connections. And when
they reach your website, they will look for what attracts them. And if your
headline on your website or ezine is compelling, they will stop to read further.
To read some famous headlines , check out :
http://www.global-ibiz.com/extra/headlines.htm
3. Keep Visitor / Reader focused
All of us at times have the tendency to focus on ourselves. Our minds dwells
on, what we want to say, what the prospect would think about us, what we are
going to have for lunch etc etc. The hard fact is that, your online visitor
is not interested in anything that does not benefit him/her. Your prospect has
many things on his/her mind too. For instance he/she has fears, weakness, concerns,
needs.Remember all these when trying to promote your products.
4. Dealing with a Real Person
We are not dealing with computers or gigabytes. You and I are real people using
the Internet as a vehicle to relate, discuss, improve and if the opportunity
arises , to even sell our products and services online. For anyone who has been
sincere all their lives offline, don't change, be the same person online. Online
or offline the Golden Rule still applies. With some exceptions, treat people
the way you would like them to treat you.
5. Your visitors need to be reminded
It is vital to follow-up. In our opinion, one of the greatest tool for the
online entrepreneur is the smart auto responder.A follow-up vehicle that you
can set-up in minutes. And presto! you have automated an important part of your
business that can increase your sales 50 -100% , some even claim 300 - 400%.Marketing
research shows that on the average your prospect has to be exposed to your message
at least 7 times before buying. For Free smart Auto responders check out:
http://www.getresponse.com/
http://www.freeautoresponders.net/
http://www.autoresponders.com/
6. Words
While a picture paints a thousand words. Online words reinforce that picture.
For the online entrepreneur using carefully selected words and phrases could
make a big difference in your sales process. Here are a few examples:
http://www.global-ibiz.com/extra/words.htm
7. Ask, Ask, Ask
We have seen people conduct a whole seminar only on this one word. Asking in
any form in marketing is a must do. It is like playing chess. Imagine what happens
when nobody makes a move. Ask for a response , ask them to join your mailing
list, ask them to order your product or services. Even offer free e-books, free
scripts, and free resources for them to make a decision to buy your idea, product
or services. If you need an ebook to give away Free, we have something new that
teaches from the basic to the advance level of ezine publishing at :
http://www.global-ibiz.com/download/secrethandbook
8. Participating in Chatrooms
You will be surprised at the number of chat rooms online. It seems like people
just love to chat. Without getting distracted with idle talk chatrooms, participate
in online chat rooms pertaining to your industry, products and services.
9. Exchange Ads
Trading ads among ezine publishers is a cost saving advertising tool and a
vital strategy. Also known as Ad swaps, it is an activity that can help you
to expose your product or services for free, and also expose your message to
a larger readership. This is one of the best ways of bringing traffic to your
website.
10. A Guarantee
When we purchase courses and softwares online, we always look whether there
is a guarantee. We bet most of you do the same. It is providing this sense of
security that helps win many sales. While there will always be a small degree
of abuse when you give guarantees , on the average people are good and honest.
So don't let a few rotten apples spoil the whole bunch.
When you look at these 10 points, you may ask yourself, is this all ? Of course
not! there will always be other things to be good at and to continue improving
to excellence. Our purpose of presenting this article is with one goal that
is to bring out ideas from our readers.
In the end , how you apply the above in your own enviroment will make the real
difference.
About the Author:
Patrick Ravi is an E-Marketing Consultant for the Asia Pacific Rim http://www.global-ibiz.com/webtreasures.htm
Get his Free Online course that reveals his success secrets on how to turn your
computer into a CyberCash Register, all on a shoe string budget at: http://www.global-ibiz.com/freecourse.htm |
