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In my 55 years I have spent about 50 of them marketing and selling something.
Along the way I learned a few things about designing a web site with e-commerce
that I would like to share.
1. Keep it simple. Design it to download fast, easy-to-understand with effective
graphics and writing.
2. Keep it professional. Good clean appearence and design. Flows well, functional
and easy to navigate.
3. Keep it current. Make sure the information is timely and accurate. Make
changes and updates often.
4. Keep it selling. Install a simple catalogue system complete with a secure
shopping cart and credit card ability. Advertise and promote it for new and
repeat sales.
5. Keep it sticky. Make it interesting. Make changes and updates often. Provide
new, relative information. Add and delete products.
6. Keep it out there. Advertise, promote and share. Be excited to always let
people know where your site is. Write newsletters, articles, press releases.
Attend conventions and other events.
7. Keep in touch. Personal, quick response to e-mail. Include your real telephone,
address. Use auto responders where proper but sparingly. Have brochures and
biz cards. Have chat room, bulletin boards, signature lines. Don't ever, ever
SPAM!
8. Keep it up. If you're right, don't ever quit. Be ready to test and modify.
Work on it daily, regularly. Love it or loose it. Promote it everywhere you
go. Hang a window sign on your car.
9. Keep it positive (About everything). No one ever built a statue to a critic.
Use good language. Profanity in any form degrades you not the reader. Be a leader.
Have a quiet I can do it attitude. Don't knock the competition. Avoid negative
people. Don't lie. Be honest about everything.
10. Keep it. Copyright and trademark everything. Use license agreements. Pay
bills and avoid lawsuits. Have access to competent legal counsel. Have a reliable,
friendly and supportive ISP.
Having an e-commerce small business on the Internet is one of the most exciting
things I have done. That doesn't mean it has always been easy or profitable.
But it is worth it.
About the Author:
Mick Meredith is web master and owner of Kids Against Drugs National Campaign
For A Drug Free America. He has written and designed Family Programs to help
family members turn their backs away from drug and substance abuse. These are
available at
http://www.kidsagainstdrugs.com/
e-mail contact: str8tker@kidsagainstdrugs.com |
