"How to Create Redirect Pages for your Affiliate Links"
As an affiliate I use affiliate links at various places throughout my web site,
in emails and in other online promotions. These affiliate links are usually long
and have a number or word to define who the affiliate is.
As well as using these ‘direct’ affiliate links I have also used
redirect pages (or what I might call ‘indirect’ affiliate links) on
my web site as well. These are blank web pages whose sole purpose is to redirect
the visitor to the affiliate page.
I recently did a comparison between direct affiliate links and redirect pages
and the results were astounding!
The redirect pages outperformed direct affiliate links about 2 to 1 when placed
in the same position on my web site. This meant twice as many people were clicking
the indirect affiliate link as were clicking the direct affiliate link. Why?
I have no idea about the logic behind this but it appears that visitors are
less inclined to click a link when they know it is an affiliate link. They would
rather have the thought in their mind "I want to buy direct".
I must admit I do not think like this because I have bought many times through
affiliate links but I guess I’m an affiliate so perhaps I think differently
to people who are not affiliates.
So if redirect pages work so well, how do you create one?
It’s really simpler than you might think.
First, create a new web page on your site. Just leave it as a blank page.
Then just put the following piece of code between the header tags:
You will need to replace the URL "myaffiliatelink.com" with your
own affiliate program link.
If you are in 5 different affiliate programs you will need to set up 5 separate
pages for each affiliate link.
Now you can use each redirect page link in your promotions instead of the affiliate
link.
When someone clicks on your redirect page link the following 2 things happen:
1. They get taken to your redirect page which is a blank page. This lasts a
few seconds.
2. The command in your header tag then forwards the visitor directly to the
affiliate site.
The best thing about redirect pages is they do not look like affiliate links.
They just look like normal pages. For those people that DO have a problem buying
through affiliate links, they are unaware that the redirect page is actually
an affiliate link.
Try using redirect pages for your affiliate links. I think you’ll be pleasantly
surprised by the results.
About the Author:
David McKenzie is the author of a new e-book titled "The Facts You Should
Know About Affiliate Programs"
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