"Affiliate Program Mastery: Learning How To Build Internet Capital Goods
for Free"
You may use this article for reprint, as long as it remains unaltered and the
resource box and author information are included. - Isaiah Hull
Affiliate Program Mastery: Learning How To Build Internet Capital Goods for
Free
As I mention in almost all of my articles, 97% of Internet marketers never
make a cent online. I mention
this simple fact because it has a lot of power--it has the power to completely
discourage people who are not succeeding, and it also has the power to encourage
those same people who are failing to learn, so that they can
succeed.
In this article, I will teach you exactly what it means to build Internet capital
goods--and how it relates to
entering that top 3%. When you finish reading this, you will have complete faith
that you can succeed and you will
understand exactly what it will take to do so.
So what are capital goods? You know that regular businesses purchase capital
goods to increase production. You know
that industrial businesses operate some of these capital goods to produce goods
that they can then resell for profit. You know that capital goods can be land.
They can be factories. They can be machinery. They can be people. . .
So how does this relate to marketing your affiliate program? It's quite simple--in
order to succeed, you
must build a large pile of Internet capital goods and then use them to pull
in customers and retain them.
Most affiliates do not understand this concept. They start out with a boilerplate
gateway webpage--that
everyone else who sells the same product also uses--and then they use that page
in conjunction with paid advertisement and hope for success. In almost every
single case, they never make more than a couple sales, give up after 3 months
at the absolute most, and then move on to the next opportunity.
If you do a simple analysis of successful affiliate program marketers (which,
for practical reasons, will
be easiest if you do it through websites), you will find that they either a)
have purchased Internet capital goods and advertisement with a lot of money
or b) have an enormous amount of Internet capital goods. (You can test this
yourself by checking the top listings in search engines for any keyword combination).
What does this mean for you? It means that you either a) are already rich and
can purchase that land, factory, machinery, and workers immediately (website,
product rights, advertisement, etc) or b) you need to start building these Internet
capital goods or you are definitely going to fail within 3 months.
So how do you know what is and isn't an Internet capital good? An Internet
capital good is an item that, once you build or purchase it, will constantly
add or create value for your business. This includes links, content, dynamic
scripts, free tools that your targeted
audience can use, and mailing lists that you can consistently offer your products
to.
If you are not making an effort to build these Internet capital goods, you
are the Internet equivalent of real life business that purchases frozen pizzas
from the supermarket next door, heats them up in a microwave, and then tries
to sell them. On top of that, your
store has no napkins or condiments or tables or chairs or pizza boxes. Everyone
must sit on and eat off of
the floor.
Would you want to purchase pizza there? No, you would get it at the supermarket
frozen at a cheaper price, or you would go next door, where they make it and
then bake it in an oven, where you could sit down at a table in a chair.
Take the time to understand this point: If you want to succeed, you absolutely
must either have money to buy your land, store, table, chairs, and oven--or
you must build them yourself.
Fortunately for Internet marketers, you have a huge advantage over regular
businesses--you can build all of these Internet capital goods; you do not need
to pay for any of them.
You can build every Internet capital good I have mentioned above for no cost
at all. And you will if you want to
succeed on a limited budget. So setup your links. Make quotas; reach those quotas
every week. Build content. Find
legally reusable expert articles and add them to your website. Build pages that
offer free tools to your customers. Use free advertising methods advertise this
page as a useful stand-alone (which happens to be linked to your related website).
Setup a free content ezine or
marketing list that is related to your website. Register with free directories
to get customers.
All of these Internet capital goods will not only draw customers to your business
through a multitude of sources,
but they will also retain customers that come to your website through free or
paid advertisement by giving them the option to get free information or use
free products.
As every marketing study has indicated, multiple impressions of a product increase
a person's chance of buying it--and multiple contacts with a
salesperson increases the conversion rate. By retaining customers you will both
increase the impression of your
product and expose them to your sale copy, which will dramatically increase
your conversion rates.
If you get nothing else out of this article, please remember this fact: the
only way to successfully build and expand an Internet business is by building
Internet capital goods and staying around until you have enough
to constantly draw and retain customers. If you do not have the money to purchase
these capital goods, start building them today for free or you will probably
be
ready to give up in about 3 months.
Isaiah Hull makes money online teaching other people how to build internet
businesses:
http://www.workathomerightnow.net/pluginprofitsite.html .
Join his free Home Business Tips Newsletter at http://www.workathomerightnow.net
to learn how you can make an income on the internet with little to no investment
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